During the summer we’ve been actively engaged with experienced brokerages, agents, and photographers in the San Francisco Bay Area in an ongoing effort to make sure we understand the business needs of our real estate customers. We are a company building groundbreaking 3D technology – that’s what we specialize in. But we feel it’s important to deliver new innovation to the market that is informed by our customers. That’s why our team have spent a good portion of the Summer visiting a number of brokerages and speaking with agents, marketers, technologists, and photographers to gather feedback on Matterport’s product offering and to gain deeper insights into how Matterport can make our 3D media platform even better.
Matterport 3D Showcase of the Mirus Art Gallery in an Oculus headset – content courtesy of Immersio.
We have been working with developer versions of the Oculus Rift for quite some time and immediately saw the potential for immersive VR headsets to really make the most of our 3D content. We can’t wait for these devices to become commercially available – if you visit us at the National Association of Realtors (NAR) show in November; you get to try one out for yourself. That’s actually one of the most fun parts about working at Matterport – you get to show people totally new things and see the excitement it brings them.
When we were creating the Matterport 3D media platform, we often wondered how artists and photographers might use our technology to deliver a new perspective to their audience. Photography, after all, became an art form in its own right only a few years after the invention of 2D camera.
Three-dimensional photography has to be simple and fast. You need push-button simplicity and it can’t take a long time to capture a property. That was one of the many crucial insights we received from national real estate brokerage Redfin and its CTO, Sasha Aickin, when developing our Matterport 3D camera and cloud platform.
Welcome to the first installment of the Matterport blog.
In upcoming postings myself, others from our company or guests we invite we will explore ideas, share interesting insights, and show some great 3D visuals that Matterport is making possible. We invite you share your thoughts with us.