Apartments.com Boosts Engagement With Matterport Spaces

 

We’ve all been there. Wide-angle photos and flowery language entice us to an open house, but we arrive to find surroundings that - for one reason or another - just don’t feel right. Since the dawn of time, renters have been confronted with an (almost) annual challenge: how do I wade through the sea of open listings to find the perfect new pad to call home?

Well, Apartments.com is changing that. With its relaunch this past February, Apartments.com took a giant stride toward becoming the most tech-forward platform in renting, re-imagining property listings for the online world. Featuring Matterport 3D Showcases prominently on listings has been a key differentiator for the new-and-improved Apartments.com, allowing anyone, anywhere, to experience an apartment as if they were really there.

As they announced last week in their press release, Apartments.com has created over 30,000 Matterport Spaces to embed on their property listings, helping turn online browsers into real life renters by ensuring that when renters show up to a property for an in-person walkthrough, they already know it’s a good fit.

And it’s not just speculation. Apartments.com has some stunning stats to back the claim that Matterport sets rental listings apart.  Since they’ve started using Matterport on listings, they’ve had 4.8 million tour views, and site users spend 3x more time engaging with property listings that offer a Matterport 3D tour.

Perfect for the Rental Market

In a market where speed and simplicity are key, Matterport offers a quick and easy platform for offering prospects a true sense of what it’s like to be in a space. Apartments.com and those who list with them are already proving that immersive online content is key to filling rental properties by engaging prospective renters with an absolutely accurate sense of what it’s like to be in, and move through, a property.

Unparalleled accuracy is only one benefit of Matterport Spaces for rental properties. With listings that are frequently live, Matterport Spaces of rental properties get use over the lifetime of a property. Matterport Spaces for rental properties are highly reusable.

Beyond this, property managers who use Matterport position themselves as the most tech-savvy option in the market, tuned in to the needs of a millennial audience. They are also better able to engage long-distance renters. In a job market that’s more mobile than ever, the ability to give city-switchers an accurate sense of a space is key to getting leases signed with the newly relocated.

Matterport Spaces are closing the gap between what you see in rental marketing, and what you get. Now, if we could only solve the San Francisco housing shortage...


Go deeper…

Learn how Apartments.com uses Matterport via their blog.

See a live listing with Matterport on Apartments.com.

Topics:  Partnerships 
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