Broker Marketing Series: 3D Virtual Tours vs Open Houses

June 11, 2018

Traditional open houses can be a hassle for buyers and agents. If they’re crowded, it’s hard for the agent and buyers to connect. That leads to time-consuming follow-up. If they’re poorly attended, the open house is a waste of your time and budget. Luckily, you don’t need to rely solely on traditional open houses to be successful and complete a sale. By combining virtual tours with the basic components of an open house, you can give buyers the flexibility they need with the immersive experience of visiting a home in person.

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Broker Marketing Series: 5 Tips to Market Your Brokerage to Home Sellers

Joel Garcia June 1, 2018

As a brokerage, you build your brand to attract top talent and build a rapport with home sellers. Luckily, many real estate broker marketing tactics that assist you in attracting top talent also assist in attracting home sellers that your top agents are looking for. You can attract home sellers by understanding what they need, making simple adjustments to your marketing strategies, and showcasing what makes your brokerage standout.

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Coming Soon -- Changes to make it easier to manage a Space

May 3, 2018

Things are about to look very different inside of Matterport Cloud. Over the next couple of months, Matterport will be launching several major updates to Matterport Cloud Accounts. With these updates, we are focusing on improving user workflows, streamlining the user experience, and better organizing Matterport Cloud Accounts. Learn more about our upcoming changes by reading our blog.

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Leica BLK360 Integration Opens Up More Opportunity to Capture the World in 3D

July 12, 2018

Two years ago I did a sample Matterport scan for Shari Kamimori, founder of 3D Virtual Design Technology (3DVDT) in Sonoma, California. Shari has over 20 years of experience in using 3D laser scanners and built her company into a leader in the scan-to-BIM space. In May of this year, Shari was presenting at the 2018 California Preservation Conference in Palo Alto and wanted to give a product demo showcasing the use of the BLK360 in scanning a winery. When Shari reached out to see if I’d be interested in working with her to scan Three Sticks Winery, I jumped at the opportunity. In reflecting on the experience, I was impressed with how well the BLK360 and Matterport’s Capture app work together. This powerful integration makes it easier, faster and more efficient than ever before to scan spaces. All told, it took 40 scans to capture the winery, 12 of which were with the BLK360. Switching back and forth between the Pro2 and the BLK360 was seamless - including the process for using the Capture app on the BLK360, which is exactly identical to the process for using Matterport’s camera.

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Matterport Disrupts Insurance Claims & Restoration with Artificial Intelligence Powered Reality Capture

Tomer Poran June 28, 2018

Reality Capture has been around, arguably since the first camera. Some might say since the invention of the papyrus in ancient Egypt. In more recent years, with every new sensor – be it thermal, hyperspectral, time of flight laser – new opportunities are presented for capturing our world in new ways. This could mean capturing data we never before had access to – like satellites showing us places we never knew existed. It could also mean capturing data at scale and efficiency where only manual methods previously existed – like drones using NDVI sensors to tell us within minutes the water levels of entire acres. Often, what new leaps in reality capture mean – going back to the first camera – is allowing us to agree with one another on what ‘reality’ actually was at certain point in time.

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Broker Marketing Series: How to recruit and retain top agents

Joel Garcia May 22, 2018

Recruiting top talent is vital to brokers working to build a successful real estate team because your team of agents is your face to prospects and clients. Even though they are the people finding opportunities and closing deals, most of those agents work independently, with or without a brokerage. If you’re seeking to recruit and retain the ‘cream of the crop’ agents, it takes smart, relevant strategies. Successful real estate broker marketing and recruitment start with building a strong agency culture. The two main components of a strong culture are your offerings and the people in your company.

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The Best Way to Build Competitive Advantage in Multifamily Real Estate

Joel Garcia April 20, 2018

The competitiveness related to quality and demand that characterized the multifamily real estate subsector in 2017 has continued to be the case in 2018. The main shift that market analysts report is a slight uptick in vacancies, particularly in the luxury offerings arena, as supply has outpaced demand. New construction has slowed somewhat to provide some economic reprieve to developers. Rents have remained high, however, reflecting the continued focus on quality offerings - and that has fueled the competition to attract and retain renters. Read our blog to learn how your multifamily real estate community can get an edge on the competition.

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How Listing Agents Can Differentiate Themselves In 2018

March 7, 2018

With a 3D virtual tour, you give prospective buyers the virtual keys and the freedom to navigate this property from the comfort of their own home. This 3D virtual tour is engaging and shareable with viewing capabilities across all devices. Empowerment and autonomy is a beautiful thing in the mind of a consumer. What does this do for you as a real estate agent? It means more eyes on your listings, quickly identifying buyers who are ready to buy, and less time that sellers have to be displaced from their homes.

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9 Surefire Ways to Sell More Houses Faster

Joel Garcia March 1, 2018

The number of buyers has been outpacing sellers, and that’s expected to continue to be the case in 2018. Just because it’s a seller's market, doesn’t mean it’s not a competitive landscape. With the right strategies, resources, and mindset, you have the opportunity to sell more houses and sell them faster and with fewer hurdles than ever before. We’ve compiled a list of the nine innovations and industry secrets you need to stand out in the marketplace and make 2018 your most profitable year yet.

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Architects are increasing efficiency with easy, affordable reality capture

Joel Garcia Jan. 31, 2018

With a 3D reality capture solution, architects are boosting their revenues and customer experience through faster, easier, more effective workflows. They are achieving greater design accuracies by comparing 3D scans with previous 2D documentation. And all of those resources are reducing return site visits and accomplishing better results in less time.

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