How Berkshire-Hathaway HomeServices Professional Realty (Ohio) are selling listings with Matterport
Slideshows have begun to fall flat for modern and remote home buyers. BHHS Professional Realty needed a way to create engaging online experiences for properties, where professional video was cost-prohibitive.
By leveraging Matterport’s totally immersive virtual walkthroughs, BHHS Professional Realty was able to better market its homes to online and remote buyers, getting more showings and consolidating their position as a market-leader in quality and innovation.
BHHS Professional Realty has sold listings sight-unseen to a remote buyer, without an on-site visit. They have been able to win higher-value listings, garner more interest, and reach ready-to-buy buyers from across the country.
BHHS Professional Realty has built a brand around quality in Ohio’s diverse real estate market. Their brokerage offers substantial variety in home size, price, features and amenities to accommodate a highly diverse market.
This means that they need marketing solutions that work across price-points, which engage a great variety of buyers and sellers. Michael Smith, Regional President and Partner, realized that creating drone video of properties was cost-prohibitive for many of his listings, and less expensive solutions only arranged still photography into a slideshow. He needed a solution that stood out from the crowd.
Enter Matterport. Using our end-to-end immersive media system, Smith was able to offer online visitors an experience as complete as an actual property walkthrough. His agents began to win listings for higher value homes, and reach more buyers from around the country.
Matterport helped a BHHS Professional Realty Agent win one high-end luxury property by wowing the seller during his listing presentation. Once the house was scanned, it was put on the market and immediately received showings.
After just 4 days on market, an International buyer saw the property via the fully interactive Matterport 3D Showcase, and made an offer. There was no in-person visit. He was able to truly understand the property layout, features and details from the 3D Showcase alone.
The listing was sold swiftly, for cash, at list value, with no contingencies and a quick close. The sale also set a precedent for other homes in the area, garnering a higher price per square foot.
Michael Smith and Berkshire Hathaway HomeServices Professional Realty are now winning more listings, and sellers have started to come to them to get the highest per-foot price in their market.