Case Study

THE CHALLENGE

Differentiating at mid-market pricepoints

Cressy and Everett’s typical listing is a 3,000 sq ft home priced at below $125,000. John De Souza, President of Cressy & Everett, saw a huge opportunity in Matterport 3D tours to help his agents win more listings, but didn’t believe demand existed for the technology.

- A low % of high-end listings may not justify high-end marketing spend

- Agents sensitive to additional expenses

- Unsure of workflow process and ease of use

THE SOLUTION

Drive agents to adopt 3D marketing

Cressy & Everett use free online tools from Google to manage the Matterport 3D process.

Management uses Google Calendar to schedule appointments with agents and the camera operator and uses a Google Form to collect information about the listing to include with the 3D model.

z The camera operator is a 22 year old contractor with no previous photography experience.

THE RESULTS

Rapid adoption across agents

Cressy & Everett use free online tools from Google to manage the Matterport 3D process.

Management uses Google Calendar to schedule appointments with agents and the camera operator and uses a Google Form to collect information about the listing to include with the 3D model.

The camera operator is a 22 year old contractor with no previous photography experience.

“I’ve definitely heard of my agents winning more listings directly because of Matterport.”

John De Souza
Pressident, Cressy & Everett

Cressy & Everett

About

Cressy & Everett is a regional, full-service firm serving South Bend, Mishawaka, Elkhart and Plymouth, Indiana, and southwestern Michigan. They help their agents compete for more listings by leveraging a variety of real estate marketing tools - including producing their own TV show - to drive traffic to their website.

100%

of amazing things happening

55

more wins winning

Locations

9 offices spanning Indiana

KEY STATS

190 agents managing 950 active listings

Typical pricepoint is sub-$125,000

3000 sq ft median home size

“We always say the first showing is happening online. Matterport is really the only product that exists today that enables visitors to really control their experience with a property online and understand how it flows before they even visit. 360 panos or other services don’t even compare. Having Matterport sends a clear message to our clients, to our agents, and to the industry that we are different.”

John De Souza
Pressident, Cressy & Everett

“We always say the first showing is happening online. Matterport is really the only product that exists today that enables visitors to really control their experience with a property online and understand how it flows before they even visit. 360 panos or other services don’t even compare. Having Matterport sends a clear message to our clients, to our agents, and to the industry that we are different.”

John De Souza
Pressident, Cressy & Everett

“We always say the first showing is happening online. Matterport is really the only product that exists today that enables visitors to really control their experience with a property online and understand how it flows before they even visit. 360 panos or other services don’t even compare. Having Matterport sends a clear message to our clients, to our agents, and to the industry that we are different.”

John De Souza
Pressident, Cressy & Everett