How Berkshire-Hathaway HomeServices uses Matterport

THE CHALLENGE

Seeking a new way to stay on top

Slideshows have begun to fall flat for modern and remote home buyers. BHHS Professional Realty needed a way to create engaging online experiences for properties, where professional video was cost-prohibitive.

THE SOLUTION

Leverage cutting-edge 3D

By leveraging Matterport’s totally immersive virtual walkthroughs, BHHS Professional Realty was able to better market its homes to online and remote buyers, getting more showings and consolidating their position as a market-leader in quality and innovation.

THE RESULTS

Selling listings sight-unseen

BHHS Professional Realty has sold listings sight-unseen to a remote buyer, without an on-site visit. They have been able to win higher-value listings, garner more interest, and reach ready-to-buy buyers from across the country.

BHHS Professional Realty has built a brand around quality in Ohio’s diverse real estate market. Their brokerage offers substantial variety in home size, price, features and amenities to accommodate a highly diverse market.

This means that they need marketing solutions that work across price-points, which engage a great variety of buyers and sellers. Michael Smith, Regional President and Partner, realized that creating drone video of properties was cost-prohibitive for many of his listings, and less expensive solutions only arranged still photography into a slideshow. He needed a solution that stood out from the crowd.

Enter Matterport. Using our end-to-end immersive media system, Smith was able to offer online visitors an experience as complete as an actual property walkthrough. His agents began to win listings for higher value homes, and reach more buyers from around the country.

Matterport helped a BHHS Professional Realty Agent win one high-end luxury property by wowing the seller during his listing presentation. Once the house was scanned, it was put on the market and immediately received showings.

After just 4 days on market, an International buyer saw the property via the fully interactive Matterport 3D Showcase, and made an offer. There was no in-person visit. He was able to truly understand the property layout, features and details from the 3D Showcase alone.

The listing was sold swiftly, for cash, at list value, with no contingencies and a quick close. The sale also set a precedent for other homes in the area, garnering a higher price per square foot.

Michael Smith and Berkshire Hathaway HomeServices Professional Realty are now winning more listings, and sellers have started to come to them to get the highest per-foot price in their market.

“We’ve sold listings sight-unseen with Matterport.”

Michael Smith
Berkshire Hathaway HomeServices Professional Realty (Ohio)

Berkshire Hathaway HomeServices Professional Realty (Ohio)

About

Berkshire Hathaway HomeServices Professional Realty (Ohio) service the Ohio and Northern Kentucky markets, one of the most diverse real estate markets in the U.S. with stunning properties and significant variety in price, size, features and amenities.