case study

THE CHALLENGE

Provide best-in-class marketing solutions for owners that increase web engagement and boost occupancy rates

In 2015, Vacasa wanted to adopt new marketing strategies to improve occupancy rates and differentiate its brand online. It decided to invest in innovative and scalable technologies (s.a. Matterport) to increase online visibility and improve consumer experience on website and partner channels. 

Vacasa also wanted to provide sales and support teams with better tools to improve quality of guest experience, win more hosts, and grow inventory. They decided to implement Matterport across their listings and highlight 3D Showcase as an integral component of the Vacasa experience.

Key benefits

- Guest can get a truer sense of a space before they book (better alignment of consumer expectations)

- Remote sales team can answer questions as if they were really in the property

- Grow inventory by using Matterport to help win over property owners


THE RESULTS

Properties featuring Matterport 3D tours yielded 15% increase in online engagement and 14% higher occupancy; supporting 50% inventory growth since adoption

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SPECIAL NOTE:

Because guests are fully immersed in the Matterport experience and have the ability to freely navigate the space, owners are incentivized to make improvements to better showcase their properties. Vacasa rewards property owners who make improvements by displaying renovated homes more prominently on their website, creating a constant stream of quality assurance.

“We know that quality photography drives bookings, and now we’re taking that philosophy a step further to provide a fully immersive booking experience [with Matterport].”

Eric Breon, CEO
Vacasa

Vacasa

ABOUT

Vacasa is a technology-enabled full-service vacation rental company with operations in the U.S.; Europe; Central and South America. Leveraging proprietary technology, Vacasa drives revenue for homeowners and provides a seamless experience for guests. Founded in 2009 and based in Portland, Oregon, Vacasa has grown from two to more than 1,300 employees in seven years, has been honored as the Oregon Better Business Bureau Large Business of the Year and was ranked ninth on the Inc. 5000 Fastest-Growing Companies list. For more information, visit https://www.vacasa.com/.

50%

increase in listing inventory

14%

higher occupancy rates

“We know that quality photography drives bookings, and now we’re taking that philosophy a step further to provide a fully immersive booking experience [with Matterport].”

Eric Breon, CEO
Vacasa

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