Winkworth Guilford wanted to address two areas of its business – the flow of traffic from the UK’s leading property portals and its localized marketing strategy. The Guildford branch of Winkworth has plenty of competition, so it wanted a way of setting itself apart from its real estate rivals while also delivering leads.
Winkworth purchased its own Matterport Pro2 camera to capture the properties it was marketing. The camera was made available to both the sales and lettings departments for a healthy return on investment.
Portal traffic has increased
Since using virtual tours, Winkworth Guildford has seen great results regarding increased click-through rates delivered by portals Rightmove, Zoopla and OnTheMarket.
An edge over competitors
With a fairly saturated real estate market in Guildford, Matterport has given Winkworth a competitive edge in terms of quality virtual tours. Clients who instruct Winkworth Guildford are enjoying the way Matterport technology elevates the presentation of their properties.
One property visit – four crucial marketing assets
Thanks to Matterport, the Winkworth team has been able to cut down on the number of property visits it makes, third parties it needs to instruct, and administrative time it takes to make a listing live. Its Pro2 camera yields 4K print quality photos, schematic floor plans and accurate measurements, as well as a 3D virtual tour – all during one visit and with the camera operated by an in-house agent. An average three-bedroom UK property takes Winkworth just 30 minutes to capture, and loading to portals is a quick one-click process.
A vital pre-qualification tool
The Winkworth Guildford team has found that buyers and tenants whose initial interaction with a property has been via a 3D virtual tour arrive at their first physical viewing very prepared – as if it was a second viewing. They have spent time viewing the tour, getting to know the property, and come to the viewing as authentic, interested parties rather than time wasters.
ABOUT Winkworth has been operating as a real estate agency since 1835. Its network of local branches gives it a formidable presence in the UK, and the Guildford branch in Surrey is one of the most successful.
Residential Real Estate