Take your time choosing your favorite McLaren sports car in this virtual showroom

The McLaren showroom in Mexico City features a stunning collection of supercars in all forms and colors, including the miniature 720S ride-a-baby model for even the smallest of sports car racers. 3DPlace opened access to this remarkable showroom collection with Matterport.

Now anyone can walk around the showroom and slide into their favorite McLaren model. They can also read details and watch videos of professional drivers in the vehicles through interactive Mattertags. 

Manuel de Sevilla, the owner of 3DPlace and McLaren enthusiast, told us how he used Matterport to transform this wonderful space into a digital twin.

What inspired the 3D capture of this space?

Personally, I love the McLarens, and that was what led me to the colorful showroom to capture the these amazing supercars. Also it’s a company with a certain mystique and I wanted to integrate it into our portfolio. 

What are the “must-sees” you want visitors to explore and why?

Visitors must see the interior of the cars through 360º panoramas. The multimedia Mattertags located around the showroom show us the incredible videos and photos that McLaren produced to demonstrate the attributes of each of their cars. I want visitors to know what it feels like to sit behind the wheel of these prestigious McLaren vehicles. 

What are the benefits realized with this Matterport digital twin?

For the client, it keeps the showroom open 24/7. For McLaren, this 3D digital twin makes sense because its brand is tech-forward. For us, it is the perfect tool for us to offer our premium clients and attract more like them. Matterport has opened doors for us because we can offer unique, immersive, and interactive marketing experiences.