Carpenter Realtors Implements Matterport
Carpenter Realtors was recently named one of the top 100 Real Estate Firms in the USA by Real Estate News and featured in the Indianapolis Star for using Matterport to enhance their property listings.
Customer results summary:
avg. min to capture home
About Carpenter Realtors:
Carpenter Realtors is a market dominant, residential brokerage that distinguishes themselves throughout the midwest with their comprehensive Home Marketing System. Carpenter Realtors was recently named one of the top 100 Real Estate Firms in the USA by Real Estate News and featured in the Indianapolis Star for using Matterport to enhance their property listings.
Matterport is helping us draw in interested and qualified buyers before they even visit the house. We've been able to increase the efficiency of our agents by not having as many live showings, and focusing our time on more serious buyers. - David Caveness, President and CEO
The Challenge:
Unsure of agent of client demand for 3D tours
Need to justify the cost of Matterport Pro2 Camera
Average home price is lower than the national average of $150,000
The Results:
Demand for Matterport 3D tours is strong
+119 listings enhanced with Matterport
+20 listings waiting to be enhanced
40% of scans were under 3,000 sq ft
There isn't a better way to view [a listing] without actually standing in the home. As so many buyers furst ship via the internet, this is a tremendous tool for the difficult-to-photograph large homes. - Connie Derrick, Carpenter Realtors Agent
How Did Carpenter Realtors implement 3D?
Hired independent contractors to operate the camera (with no previous training) and they were up and running the same day.
Set up an online scheduling system with a free Google Form to log scan requests from agents.
Schedules scans in bulk to maximize efficiency.
Leverages Carpenter’s in-house marketing team to distribute 3D Spaces via existing marketing channels.
