Early Matterport Adopter Innovates Its Services
Commercial real estate can be a fast-paced industry, with prospective buyers and tenants eager to get space, and landlords ready to quickly close deals. As a leading global commercial real estate services firm, Cushman & Wakefield knows that keeping pace with the demands of property owners and tenants means making the most of available technologies.
The company first adopted Matterport in 2015 to help create highly accurate 3D digital twins for 24/7 virtual tours, so that buyers and tenants could walk through a space without having to visit in person.
With properties in nearly 60 countries, Cushman & Wakefield needs to reach a broad range of customers. Based on its early success, the firm entered into a global enterprise agreement to use Matterport Capture Services for its properties worldwide.
“Cushman & Wakefield is committed to working with strategic partners that create value for our clients and our team members. We know from experience that our clients are enthusiastic about how Matterport digital twins make listing and viewing properties much easier and more effective,” says Oliver Skagerlind, Global Head of Client and Business Solutions. “Going even further with Matterport Capture Services was an easy decision.”
Efficient Capture Services Yield Cost Savings
Cushman & Wakefield client-facing real estate professionals have access to Matterport Capture Services, globally. With just one click, they can schedule a highly skilled Matterport Capture Technician to capture a digital twin of the property they are listing and quickly receive an immersive 3D virtual tour along with high-resolution photos and videos.
Access to the global network of Matterport Capture Technicians proved crucial during the COVID-19 pandemic: within 12 months, Cushman & Wakefield obtained over 1,000 digital twins of buildings via the Matterport Capture Services Program. Since 2015, Cushman & Wakefield has digitized 33 million square feet of properties for clients across 21 countries.
By partnering with Matterport Capture Services, Cushman & Wakefield has realized an estimated 53% cost savings by providing an alternative to purchasing cameras and individually training employees to scan such a large volume of digital twins. Fortunately, with Matterport Capture Services, Cushman & Wakefield has access to a program that manages the scan and creation of digital twins. Cushman & Wakefield’s enterprise relationship with Matterport also allows the firm to pass on capture discount rates and savings to clients.
“The ease of use and return on investment our clients' experience with Matterport Capture Services makes it an essential and lasting customer service offering,” says Skagerlind. “The efficiency and power of Matterport is absolutely transformative for the commercial real estate industry.”
Faster Sales Cycles, Personalized Services
Given the scope of industries that Cushman & Wakefield serves and its widening geographic footprint, ensuring consistent quality is essential to attracting owners and tenants. With the expertise of Matterport Capture Technicians, clients can feel confident that every virtual property experience will be equally accurate, immersive and photo realistic, regardless of location.
With a Matterport virtual experience, prospective tenants can see the entirety of a property in Dollhouse mode, move from floor to floor, and switch to Measurement Mode to gain accurate dimensions of rooms, ceilings, and floors. They can view a property via internet browser whenever they like and send the tour to other key stakeholders who can use the rich data from digital twins to make final decisions in property selection.
For commercial real estate tenants, knowing that a space can accommodate the full range of their needs, such as fitting specific equipment or safely occupying a building, is crucial. The depth of information in Matterport digital twins helps Cushman & Wakefield teams work with clients on finding the right site(s) and ensuring confidence that the property will suit their needs.
“Using the Matterport technology has allowed our commercial real estate professionals to provide our clients with better insights and decision-making, and offer a more convenient and improved method of viewing space to investors, occupiers developers, and asset managers.” says Skagerlind. “Matterport has supported large-scale, international listings while enabling us to deliver personal attention to customers everywhere.”
Cushman & Wakefield uses Matterport to revitalize the way its clients market their properties. Adding a unique link to virtual tours across its listings, emails, and social media channels expands the number of people who can see and share a building.
Building a Broader Business Portfolio
As Cushman & Wakefield considers more innovative ways to help connect the right tenants with the right properties, the firm is looking into using Matterport Platform Partners to virtually stage properties.
“With Matterport, we have best-in-class technology that drives better business practices,” says Skagerlind. “Our global partnership represents a big step forward in our business development.”
ABOUT CUSHMAN & WAKEFIELD
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 50,000 employees in over 400 offices and 60 countries. The firm’s core services include: property, facilities and project management, leasing, capital markets, valuation and other services. To learn more, visit www.cushmanwakefield.com.
Commercial Real Estate
Accelerate the process of listing and renting commercial properties for landlords and tenants.
Matterport Capture Services
Matterport Capture Services delivers a convenient turnkey solution that quickly digitizes properties at scale for Cushman & Wakefield clients, aligning with their tech strategy of working with strategic partners to deliver innovative tools that generate deep insights and create true value. Using Matterport has allowed Cushman & Wakefield commercial real estate professionals to provide our clients with better insights and decision-making, and offer a more convenient and improved method of viewing space for investors, occupiers, developers, and asset managers.
- Digitized over 1,000 properties in less than 12 months
- Expanded footprint across 21 countries
- Realized 53% cost savings using the global network of Matterport Capture Technicians
- Enhanced customer services across the firm’s business portfolio