THE CHALLENGE
Enhancing the online booking experience
Kapow currently features thousands of unique event venues and bookable experiences on their online marketplace.
They wanted to differentiate their online event space booking platform by offering key value that their clients desired:
- Accelerate the booking process
- Reduce walkthrough requests
- Produce better qualified leads for property managers
THE SOLUTION
Implement Matterport on property listing pages
Training to use the Matterport Pro Camera took less than an hour, making it easy to roll Matterport out across many listings at once.
Kapow took advantage of the huge buzz surrounding Matterport's immersive media solutions by developing a fun, engaging social media campaign highlighting the adventures of Trevor Popovits, Kapow employee, and "Matt" their Matterport Pro Camera, as they journey cross-country 3D scanning Kapow's best event spaces.
THE RESULTS
Kapow redefines the online booking experience with Matterport's immersive media solution
By swiftly implementing Matterport across their available venues, they have differentiated their booking experience and successfully improved along key metrics. They saw 4.5x more time spent on site, and 2x more page views on Kapow.com after implementing Matterport. As an additional bonus, their clients are typically happy to explore a venue in immersive 3D as an alternative to an in-person visit, which accelerates the booking and planning process.
- Increased web engagement and conversions to bookings
- Set client expectations immediately and accurately, improving satisfaction
- Provide stakeholders with key success metrics via Matterport analytics
https://matterport.com/industries/case-studies/kapow