Creating a New Pattern for eCommerce
As one of the most respected names in fashion, Perry Ellis International understands the power of technology and innovation. The company’s portfolio of well-known brands appeal to shoppers worldwide looking for high-quality, fashionable apparel, accessories, and fragrance. In addition to its sales directly to consumers, another considerable part of Perry Ellis International sales comes from retailers that sell through their own digital and physical stores.
To share the latest collections with buyers at global retailers who will decide whether to carry the new clothes and products, representatives from Perry Ellis International traditionally had to take physical samples packed in large trunks to travel to customer meetings three or four times a year. All that travel had an impact on employee time, company budgets, and the environment, so Perry Ellis International looked to digitize its showrooms and enable retailers to view new merchandise remotely.
With the option to walk through a digitized Perry Ellis International showroom to zoom in on the items and SKU information that they think will appeal to store shoppers, these buyers can be faster and more strategic in their decision-making.
In the move to provide more intuitive digital processes, Perry Ellis International set out to find a technology partner that could manage the process of virtualizing its merchandise. The search led to Matterport, including Matterport Capture Services On-Demand.
With Capture Services On-Demand, Perry Ellis International teams can easily request an experienced Matterport Capture Technician to scan a showroom and capture the collection of clothes and products for retail buyers to examine in rich detail in an immersive digital twin. For clients like Perry Ellis International, who don’t need to capture every storefront or location, using Matterport Capture Services On-Demand can be faster and more efficient than training employees to capture digital twins themselves. The Capture
Technicians use Matterport Pro2 cameras to capture high-quality digital twins, so there’s no need for Perry Ellis International to invest in 3D cameras.
The Matterport Capture Technician first consults with Perry Ellis to ensure the 3D scan clearly captures the showroom and collection. The goal is to recreate the experience B2B buyers or consumers would have if they visited a showroom in person. Within two hours, the Capture Technician completes the job as specified and delivers it to Perry Ellis within 24 hours.
Through Matterport, we can continue to innovate our buyer and customer journey beyond in-person experiences, but more importantly has allowed us to conduct business more efficiently and cost-effectively which is key to our commitment to sustainability,” says Isaac Korn, Director of Innovation at Perry Ellis International. “Using Matterport Capture Services On-Demand, we’re showing how virtualization can be a force for innovation in such a visual, hands-on industry.”
Cutting Travel Costs and Sample Production
After adopting Matterport Capture Services On-Demand, Perry Ellis International has already digitized the clothes and products within 10 locations, including one major storefront in the United Kingdom and its headquarters in Florida. Capture Services Technicians can be found worldwide, so the company can hire one when needed with just a few clicks, eliminating the need to purchase and ship the cameras globally.
Perry Ellis International looks at Matterport digital twins through the eyes of buyers evaluating a new garment. Seasoned Capture Technicians scan stores and showrooms with high-resolution photorealistic detail, so retail buyers get a sense of how a hat sits on a mannequin or zoom in on a particular fabric while creating walkthroughs that direct prospective buyers to key items and areas in a showroom.
“Through the rich detail captured by the Matterport Pro2 camera, used by an expert who knows how to get the clearest view of every item, we give our B2B buyers the experience of actually shopping the collection,” says Korn. “Matterport allows us to do much more than just offer a digital product page for retailers. Instead, we can create interactions between our buyers and the collections.”
These interactions have already reduced in-person travel by close to 75 percent, now that Perry Ellis International can send a link that opens the doors to its virtual showrooms. Buyers are so satisfied with browsing through the Matterport digital twins that Perry Ellis International can cut back on the volumes of samples it manufactures for some of its clothing lines by roughly 50 to 60 percent.
Modeling a Better Way to Reach B2B Buyers
The ease of using Matterport Capture Services On-Demand empowers Perry Ellis International to provide a more visually dynamic experience for retail buyers that reflects the creativity of each design.
Instead of creating large swathes of samples, then hauling luggage filled with those samples or carrying large boards covered in printouts of an entire season to multiple meetings, teams can curate styles that will best present the clothes for a one-time shoot with the Matterport Capture Services Technician.
Once a Capture Services Technician has delivered the digital twins, Perry Ellis International can augment them with videos or images. Through features like Mattertags, the company can share detailed product information, such as available colors, sizes, and SKU numbers.
The convenience of Matterport Capture Services On-Demand helped Perry Ellis International continue to conduct business throughout the COVID-19 pandemic. Even as travel restrictions ease, the leaner workflows enabled through Matterport have reduced the company’s carbon footprint while lowering the cost of travel and production.
“Matterport Capture Services On-Demand streamlines every aspect of creating our virtual showrooms and presentations, and it’s become an integral part of our workflow,” says Korn. “With Matterport, we can work faster and smarter. It dramatically opened up the possibilities for presenting our brands to consumers and retailers around the world.”
Tailoring a Better Customer Experience
Good customer service is always in style, and digitizing its presentations also helps Perry Ellis International make it easier for clients like major department stores to plan their buying strategies.
The company has used Matterport Capture Services On-Demand to capture two flagship stores as a way to give everyday shoppers an online shopping experience that feels like they’re browsing the spring collection in person. The quality of the digital twins has even helped Perry Ellis International teams rethink the layout of these storefronts.
“Every collection tells a story that everyone who buys one of our pieces becomes a part of. Matterport Capture Services On-Demand lets us tell those stories with an ease and scope that was never possible,” says Korn.
ABOUT PERRY ELLIS INTERNATIONAL
Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high-quality men's and women's apparel, accessories, and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, activewear, dresses, and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly-owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information on the company is available at https://www.perryellis.com/.
Share new products with B2B buyers while reducing travel, labor, and manufacturing costs
Matterport Capture Services On-Demand
Perry Ellis International uses Matterport Capture Services On-Demand to digitize stores and showrooms and showcase merchandise
- Reduced travel to show products to B2B clients by 75 percent
- Cut sample manufacturing by 50-60 percent
- Created complete digital showroom in an expedient manner
- Enhanced customer engagement on digital presentations