RE/MAX Agents increase conversions on listing appointments from 60% to 90%

In October 2016, RE/MAX agents Gina and Tom Howarth of RE/MAX First Choice were looking for innovative ways to impress their seller leads during listing presentations and to sell homes faster. At the time, they didn’t spend much on marketing, selecting to utilize iPhone photography to post on MLSs and through their online networks. They would also only pay to use professional photographers on10- 15% of their higher-end listings.

When they discovered Matterport at a RE/MAX Conference in Boston, Gina and Tom knew they had an opportunity to be early in their market to offer 3D and VR and impress seller leads. Matterport’s all-in-one marketing solution would also allow them to replace their DIY photography.

The Challenge:

• Increase conversions on listing appointments

• Reduce days on market (DOM)

The Solution:

• Leverage Matterport 3D tours in listing presentations and in their online marketing

The Results:

• 35% increase in listing appointment conversions

• 56% decrease in days on market (DOM)

Buying a house is a process of elimination. With Matterport, buyers can really walk-through multiple homes and narrow down their choices in a matter of minutes. It really makes the house come alive. Buyers come in and feel like they know the home already and the sellers love the 3D experience.

- Gina Howarth, RE/MAX First Choice

Since using Matterport in their listing presentations, the RE/MAX First Choice team has improved their listing appointment conversion from 60% to 95%, having lost only one listing in 5 months.

About RE/MAX First Choice

Gina and Tom Howarth joined RE/MAX First Choice in 2008. Between the two, they have over 19 years combined experience in the Rhode Island real estate market, boasting designations in ABR, SRES, CDPE, and e-Pro. They donate a portion of every closing to Children’s Miracle Network, which benefits their local Hasbro Children’s Hospital. They have been offering Matterport since 2016.

In addition, by leveraging the Matterport 3D tours in their online marketing, their average DOM went from 77 days (the state average) to 43 days.

Matterport is their all in one solution. They exclusively use Matterport for their 2D photography needs and are able to leverage the integrated measurement tool in order to pull sizes of rooms, furniture, hallways, bathrooms, etc.