Success Story: Sansiri

Matterport virtual tours are boosting our conversation rates from web visit to sales visit and helping our sales teams to sell off-plan.”

- Mr. Samatcha Promisiri, Chief of Staff at Sansiri.

Summary

Leading Thai property developer Sansiri uses Matterport 3D cameras to create digital twins of the properties it builds and sells. The digital twins are used as the basis to create virtual tours for its real estate customers. Customers use the tours to shortlist properties, helping the team to streamline and fast-track the sales process.

Challenge

With nearly 40 years of experience and hundreds of projects across Thailand, including two hotels and a residential project in Kensington, London, Sansiri is widely regarded as Thailand’s leading developer of quality houses, town homes, and condominiums. 

The award-winning developer is also Thailand’s only fully integrated property developer, providing comprehensive services and celebrating the highest levels of achievement in architecture, design, and quality.

The Sansiri team is dedicated to delivering the best experience for its customers and continuously scans the market for innovative new solutions. 

“We immediately recognized the potential for Matterport 3D virtual tours to enhance the customer experience for our real estate customers,” says Mr. Samatcha Promisiri, Chief of Staff at Sansiri. 

Solution

In 2023, Sansiri began working with Matterport Elite Partner VRTwinS3D, a specialist in creating virtual spaces using Matterport technologies. Using Matterport Pro3 cameras and the Matterport Cloud platform, Sansiri was able to take images of its show homes, which could then be compiled into accurate floor plans and virtual 3D self-drive tour experiences. 

Customers interested in any of the properties could use the Matterport 3D tours to explore the property and guide themselves around the areas of interest. 

“The experience is easy for the producers, our workers, and our customers,” says Samatcha Promisiri. “It’s easy to use and offers a great customer experience.”

Results

The enhanced customer experience begins right at the early stages of interaction. The online display ads used for lead generation can now direct potential customers directly to the virtual tours, boosting click-to-enquiry conversion rates. 

“The Matterport tours attract a new level of interest and more intense interest in our lead generation campaigns. It is very helpful because the customers get a convincing and comprehensive visual perspective of the property,” says Samatcha Promisiri. “The customer has a good online experience and a clear understanding of the property.”

By making it easier for the customer to prioritize the properties they are interested in, the Matterport virtual property tours enhance the customer shortlisting experience.

“In real estate, customers often compare options before visiting a project. A good virtual experience can help them in their decision making, so they can decide which properties they wish to visit in person,” explains Samatcha Promisiri. 

“Our Setthasiri brand might have ten active builds across diverse locations,” he continues. “The customer doesn’t want to drive to all ten sites. The Matterport virtual tours help our customers to decide which locations are of most interest to them. This saves time and effort for our customers. It also saves our sales team a lot of time and travel miles.”

Reducing sales travel miles and time out of the office for salespeople helps to improve Sansiri’s profitability. As well as reducing its sales overheads, the Matterport virtual tours deliver significant communications advantages for Sansiri’s sales team.

“Today, our sales team communicates with customers through digital platforms like LINE and Facebook Chat,” explains Samatcha Promisiri, “Sharing the links to the Matterport virtual tours offers a great way to connect with customers before they visit the projects. It makes the sales team happy because they can easily sell a project before a customer even visits the site!”

Selling more off-plan helps to improve cash flow in the business and is another way that Matterport contributes to Sansiri’s bottom line. Because of the success of the Matterport virtual tours, the Sansiri team has now created more than 360 of the 3D virtual experiences, with 270 actively live on its website.

“We’ve been extremely impressed by Matterport’s ease of use. It is a very reliable technology and the tours have been easy to integrate with our existing website,” says Samatcha Promisiri. “For our customers, Matterport is very intuitive, and the transition from space to space is seamless.”

He adds, “Our customers are happy because they can see that we can have meaningful conversations with them about the property even before they visit, and they can discuss and visualize the property together with the sales team.”

Future Vision

The Sansiri team is appreciative of Matterport’s commitment to continuously developing the solution. It is particularly excited about using the 3D tours with VR glasses and headsets and about the forthcoming AI-enhancements, which will make showcasing the property easier.

“I’m very happy with Matterport,” emphasizes Samatcha Promisiri. “It’s really good.”