Understand, Decipher, and Prepare for Gen Z Renter Expectations

Gen Z renters expect clarity, speed, and confidence before they ever step on-site. They evaluate properties digitally first, demand visual accuracy, and move quickly when experiences feel modern, transparent, and aligned with their lifestyle values. Matterport Digital Twins provide a globally accessible digital record of every property, creating a single, standardized source of truth across your property portfolio. Combined with Apartments.com’s renter insights and social expertise, this unified approach helps teams align marketing, leasing, and operations to improve renter outcomes. With photorealistic, dimensionally accurate 3D and AI-powered insights, teams can showcase spaces exactly as they exist, reduce friction in the renter journey, and accelerate decision-making—internally and for Gen Z renters evaluating options online.

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