Formal Entry Follows Organic Adoption of Matterport 3D Technology in Australian Real Estate Market
SUNNYVALE, CA--(Marketwired - May 22, 2016) - Leading immersive media company, Matterport®, today announced that it is formally entering the Australian market. The company made the announcement at AREC 2016, Australia's largest real estate conference.
With Matterport 3D Spaces, Australian property professionals and photographers can engage buyers across the globe as if they were visiting the property in person. The award-winning Matterport Pro Camera and 3D Showcase is a Web-based player that can be embedded directly into any property Web site. The model allows the user to move through a space naturally, from a mobile device, laptop or VR headset. A dollhouse view provides even greater detail into the property as users can zoom out to see a unique, full-color 3D floor plan or a 2D color floor plan.
Tens of thousands of agents and brokers have successfully used Matterport to attract clients and market more listings. To date, more than 200,000 Matterport Spaces have been created, and there have been more than 40 million views of these Matterport Spaces.
REA Group has been using Matterport on realestate.com.au, Australia's largest real estate portal. Buyers are 60% more likely to email an agent and 95% more likely to call an agent about a property listing they've seen on realestate.com.au that includes a Matterport 3D Showcase. (Source: Mixpanel Analytics, iOs app, last 30 days as of 19 May 2016).
Nigel Dalton, CIO of REA Group, parent company of realestate.com.au, comments on the innovation of Matterport and the impact on the property market. "Matterport is an absolutely key technology for advancing the property industry from flat photographs to 3D and ultimately virtual reality experiences of a property. The Matterport camera and software makes it easy for any Australian property agency to get access to the tools that create the richest visual experience in apps and on the web for house seekers. With demand from consumers for richer media, a 3D walkthrough or virtual reality tour are going to be expected on every listing on realestate.com.au within the next five years."
Justin Miller of RE/MAX Regency in Queensland is an early adopter of Matterport technology and says its benefits were far more powerful than he originally thought. "I was introduced to Matterport technology via REA Group, parent company of realestate.com.au, and started using it for the property management side of our business in helping to provide property condition reports. After a short while we began to realise the true power of Matterport technology and realised it could open up an entire new client base to us, based on its ability to 'open up' a property to anyone, anywhere, anytime. In fact, we believe so much in Matterport's power that we invested in two of our own cameras. In three months we've had three direct sales from buyers who have solely inspected via a 3D tour on realestate.com.au."
"Many agents in Australia have been early adopters of the Matterport 3D Showcase, and have experienced how Matterport helps them attract more clients and more inventory as well as creating a better buying experience for consumers. We're excited to bring the Matterport immersive experience to more Australian property owners so that buyers and renters can experience any property from anywhere," said Bill Brown, CEO of Matterport.
Agencies or photographers can purchase their own Matterport cameras directly from Matterport by visiting https://matterport.com/order-international/. Agents and property owners can get Matterport Spaces from local Matterport Service Providers (MSP) located throughout Australia. To find an MSP in your area, visit https://matterport.com/find-a-photographer/. Photographers who want to become an MSP and offer Matterport Spaces to their clients can learn more at https://matterport.com/become-an-msp/.
Matterport will demonstrate the 3D and VR capabilities of Matterport's technology at the AREC Conference in the Innovation Hall at Booth 11. The Matterport Pro Camera, 3D Showcase, and VR Showcase will all be on display, along with powerful capabilities for property marketing. To see first-hand the power of Matterport, estate agents can download the 3D Showcase for iOS app for free, select a few relevant 3D Spaces, and show potential clients how they would market their property with Matterport.
Headquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to-end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on web and mobile devices. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences.
With the introduction of the Matterport 3D Showcase web player, Matterport has made it incredibly easy for anyone to move through virtual spaces as if they were there, from any desktop or mobile browser. With the addition of VR Showcase, users can now experience Matterport Spaces from a Samsung Gear VR headset, with additional device support coming soon.