Special AIM Report: Apartments and Airbnb


A popular session presented on Tuesday morning included the presentation of new technology that literally enhances reality. Matt Bell, co-founder and chief strategy officer of Matterport, showed off his company’s technology, which creates 3-D models of apartments or homes after photographing them with a special camera.

“3-D is uniquely powerful to be able to communicate a sense of place online,” said Bell, adding that it improves viewer engagement by three to six times. “We find that this accelerates the decision-making process.”

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