Virtual reality transforms real-life shopping in stores

 

In the not-too-distant future, grocery shoppers wearing Google (GOOG) Glass will see coupons for a new cereal flash before their eyes as they search for Cheerios, while others browsing the dairy section will have information about the health benefits of soy milk pop up automatically on their iPads. Dozens of big-name retailers — including Bloomingdale’s, Victoria’s Secret, Tesco, Walmart and Target — already are experimenting with virtual reality, a computer-simulated 3-D environment viewed through a computer screen or wireless glasses, or augmented reality, which uses technology to alter the physical environment by adding sound, images or words to enhance the real-world experience.

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