Matterport Enhances Immersive Spaces with First Generation of Mattertag™ Content

Matterport Users Now Able to Annotate Points in 3D Space for Real Estate,Travel & Hospitality, Media, and Other Industries

SUNNYVALE, CA – March 29, 2016 – Today, immersive media company Matterport announced the introduction of Mattertag™ Content, a creation and delivery system for incorporating rich spatial metadata into Matterport Spaces. Matterport Spaces – virtual models of real places that can be experienced online from anywhere – are now an even more powerful tool for communicating in three dimensions.

Today’s release launched the first type of Mattertag Content: Mattertag Posts. Mattertag Posts are spatial annotations that allow users to enhance their Spaces with text-based comments anchored to a point in the 3D geometry of a Matterport Space. Unlike 2D tags which would require multiple tags of a single item across several images, once a single Mattertag Post is placed within a Space, it is viewable from any perspective as the user moves around. Whether they’re creating a 3D virtual tour to sell a property or adding dimension to breaking news, Matterport content creators can now add context to their virtual models.

“Mattertag Content vastly expands the amount of information Matterport Spaces can convey about the real world. We refer to this type of information added to an immersive environment as spatial metadata,” said Bill Brown, CEO of Matterport. “Mattertag Content allows our users to annotate points in real space just as they do photos and other digital content; providing viewers with more information, important details, and expanded opportunities for engagement.”

Mattertag Posts turn Spaces into a powerful communication tool across industries as diverse as real estate marketing, and media publishing, and are only the first type of Mattertag Content. In the future, Matterport plans to expand Mattertag Content to include multimedia content associated with any point in 3D space.

When a viewer mouses over or clicks on a Mattertag marker, a billboard appears with a short text description of the tagged feature, object, or area.

Matterport Spaces are immersive virtual experiences quickly created from real-world places. They are easy to create, and can be explored by anyone right from a desktop or mobile browser. Matterport has already seen significant traction across industries, including residential and commercial real estate; business listings; architecture, engineering, and construction; hospitality and retail; and media publishing. To date, more than 100,000 Matterport Spaces have been created in residential real estate alone, and Spaces have been visited over 28 million times.

Professionals across a wide variety of industries can use Mattertag Posts to add context to Spaces.

“We’re really excited about the opportunities presented by Mattertag Posts and the ability to add additional layers of information and context to our immersive stories,” according to Nathan Griffiths, Interactive Editor at Associated Press. “Our initial experiments have been very promising and we’re looking forward to further exploration.”

"Not only are buyers using online tools to help them decide what homes to tour, we are now seeing more and more people make offers on homes without ever stepping foot inside," said Molly Braeunig, Senior Manager, Listing Programs at Redfin. "We're excited that Matterport is enhancing their 3D tours with Mattertag Posts so we can showcase all the features of a listing and help buyers make faster, more informed decisions on whether a home is right for them."

“Mattertag Posts have taken an already useful tool and made it even better. We are now able to provide potential buyers with key information as they move through the home, increasing their engagement and enhancing the experience,” said David Troyer, Founder of The Troyer Group. “Combining the 3D walkthrough with detailed information about the features and finishes makes for a truly one of a kind online tool.”

Like everything Matterport creates, Mattertag Posts are designed to be easy to create, easy to view, and unobtrusive to the virtual exploration of a space.

About Matterport

Headquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to-end pipeline for creating, modifying, distributing, and navigating immersive versions of real-world spaces in virtual reality (VR), web, and mobile apps. The Matterport Pro Camera and Cloud hosting service makes it quick and easy to turn real-world places into immersive virtual experiences.

With the introduction of the Matterport 3D Showcase web player, Matterport has made it incredibly easy for anyone to move through virtual spaces as if they were there, from any desktop, mobile browser, or VR headset.

To learn more, visit




Tim Smith415-350-3019[email protected]

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