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TUI Offers Innovative Customer Experiences with Matterport Digital Twins

LONDON – Matterport, the market leader for spatial data capture, has announced that TUI UK, the United Kingdom’s number one holiday provider, is offering immersive and transparent booking experiences with digital twins of nine of its TUI SENSATORI hotels. TUI will later create Matterport digital twins across its wider portfolio. 

The 3D models were captured with a Matterport Pro2 camera over a six-week period. With more than 240 spaces captured, the digital twins are fully comprehensive, providing data and visual representation across the nine hotels.

TUI has embraced Matterport technology to create more accurate, innovative and interactive content on its website and provide an unparalleled level of transparency to its customers. In addition to enhancing the digital experience, Matterport digital twins will be used internally and externally for reporting, documentation and facilities management.

“Our customers are becoming increasingly more tech-savvy and demanding more transparency when they look to book a holiday,” said Rebecca Williams, photography and video product manager at TUI. “Matterport technology is a great solution to this, providing state of the art digital twins that provide a true representation of the hotels. TUI SENSATORI is our luxury collection, and with Matterport technology our customers are able to effectively immerse themselves in these resorts. The technology is a refreshing change from the fisheye lens that is often used in hotel photography. Whilst marketing and accurate representation are hugely important for our business, Matterport’s digital twins also help with wayfinding, hotel management and documentation. As a company, we are committed to embracing tech solutions that provide transparency and efficiency for our customers.”

Visit a TUI digital twin here.

“TUI is an incredible brand within the travel and hospitality sector, with an important focus on customer service,” said James Morris-Manuel, EMEA VP and MD at Matterport. “As technology becomes increasingly more important in the sector, due to changing customer habits, TUI has been extremely responsive to changing trends. The ability to capture digital twins of real-world spaces is an extremely powerful tool. Matterport technology is a great way for TUI to engage its customers with the TUI SENSATORI brand. We look forward to working with them to introduce this service to their customers now and with further engagement in the future.”

Matterport is the only platform that creates true 3D digital twins of the built environment. It offers professional-grade capture devices, including the Matterport Pro2 3D scanner and Matterport-compatible Leica BLK360, as well as compatibility with 360-degree cameras, including Ricoh Theta V, Ricoh Theta Z1 and Insta360 ONE X. Once a space is captured, Matterport’s Cloud 3.0 software enables anyone to easily create a 3D digital twin.

About TUI UK & Ireland

TUI UK and Ireland has a team of more than 10,000 employees and serves over six million customers each year. As part of TUI Group, it is the business behind the TUI, First Choice, Marella Cruises and Crystal Ski Holidays brands, as well as TUI Lakes & Mountains, TUI Tours and TUI River Cruises. Sub brands include TUI SENSATORI and TUI BLUE.

Its airline, TUI Airways operates to over 88 destinations in 30 countries. It was the first airline in the UK to take delivery of Boeing’s 787 Dreamliner.

About Matterport

Matterport is the leading spatial data company digitizing and indexing the built world. Its unique 3D capture technology creates the spatial data layer on which the industry can interoperate, and the company’s all-in-one 3D data platform makes it fast and easy to turn any physical space into an accurate and immersive digital twin. The Matterport platform helps customers realize the full potential of a space at every stage of its lifecycle including planning, construction, appraisal, marketing, and operations. Learn more at

 Connect with Matterport on Facebook, Twitter, LinkedIn and Instagram.

All trademarks and product names are the property of their respective companies.


Matterport Media Contact

Nikki Dance

FortyThree for Matterport




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