[Case Study] Cressy and Everett Strengthens Brand with Matterport

How a Real Estate Firm Broke Through and Established Themselves as an Innovative Player

John De Souza, President of Cressy & Everett, recognized a huge opportunity to strengthen the Cressy & Everett brand by offering cutting-edge, interactive 3D tours to their agents.

A few months after launching with Matterport, Cressy & Everett was highlighted in a feature article in USA Today for their innovative use of Matterport 3D tours. Now they dominate the 3D market in their area, and have captured most of the high-end listings around them.

Cressy & Everett Strengthens Brand, Elevates Agents above Local Competition by Offering Matterport 3D Tours

THE CHALLENGE

  • Strengthen brand — Offer the best marketing system in the area
  • Differentiate agents — Give agents an exclusive tool to win new listings
  • Own the market — Integrate 3D into website and mobile app

THE RESULTS

  • Agents maintained their competitive edge by becmoing the dominant local providers of 3D media
  • Website and mobile app usage enhanced with highly engaging 3D tours
  • The Creig Northrop brand was recently highlighted in feature article in USA Today

WHY DID THEY CHOOSE MATTERPORT?

  • More site traffic
  • More shareability
  • Wow factor
  • More client engagement

CRESSY & EVERETT'S FAVORITE FEATURES

  • Space Statistics — "Matterport's space statistics let know the unique visitors and exactly how each Space was doing"
  • Schematic Floor Plans — "With the push of a button, we can order dimensionally-accurate floor plans in just 2 business days. No additional physical measurements required."

 

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