[Case Study] Cressy and Everett Strengthens Brand with Matterport
How a Real Estate Firm Broke Through and Established Themselves as an Innovative Player
John De Souza, President of Cressy & Everett, recognized a huge opportunity to strengthen the Cressy & Everett brand by offering cutting-edge, interactive 3D tours to their agents.
A few months after launching with Matterport, Cressy & Everett was highlighted in a feature article in USA Today for their innovative use of Matterport 3D tours. Now they dominate the 3D market in their area, and have captured most of the high-end listings around them.
Cressy & Everett Strengthens Brand, Elevates Agents above Local Competition by Offering Matterport 3D Tours
- Strengthen brand — Offer the best marketing system in the area
- Differentiate agents — Give agents an exclusive tool to win new listings
- Own the market — Integrate 3D into website and mobile app
- Agents maintained their competitive edge by becmoing the dominant local providers of 3D media
- Website and mobile app usage enhanced with highly engaging 3D tours
- The Creig Northrop brand was recently highlighted in feature article in USA Today
WHY DID THEY CHOOSE MATTERPORT?
- More site traffic
- More shareability
- Wow factor
- More client engagement
CRESSY & EVERETT'S FAVORITE FEATURES
- Space Statistics — "Matterport's space statistics let know the unique visitors and exactly how each Space was doing"
- Schematic Floor Plans — "With the push of a button, we can order dimensionally-accurate floor plans in just 2 business days. No additional physical measurements required."
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