For art collectors and museums alike, one of the most difficult decisions to make is how and when to present collections to the public. With limited space and concerns for the safety of artifacts, it’s difficult to balance the well-being of one-of-a-kind art pieces with the desire to share it with the world.
However, with Matterport technology, it’s now possible to do both.
“L'Art traditionnel rural au Maroc” was created by two collectors who are passionate about Morocco's cultural richness and were looking for a way to share their passion with others. And now, thanks to the work of Visu3D Agency, visitors will forever be able to take part in this once limited-time exhibit and enjoy diving into history with a modern-day touch.
With more than 400 traditional pieces featured in “L'Art traditionnel rural au Maroc,” art enthusiasts can step into the shoes of Morrocans dating back to over 10 centuries ago. With a diverse range of pottery, ceramics, tapestry, textiles, jewelry, and weapons, the collection features artifacts all the way from Tangier to Lagouria.
We spoke with Edmond Cohen, CEOl at The Visu3D Agency to learn more about the process of digitizing this unique exhibit.
What inspired the 3D capture of this space?
This is the personal collection of a real estate developer in Morocco. After many years, he decided to show it.
What are the “must-sees” you want visitors to explore and why?
In this tour, visitors can see the heritage of the Jewish community in Morocco. Almost all of these pieces are very old and unique.
What’s the one thing you want visitors to take away after exploring your 3D tour?
We want visitors to come visit Morocco and take a part in the history of two religions living together.
What are the benefits of Matterport digital twins?
The benefit of this unique technology is to have the ability to travel through a virtual tour, choose a space for holidays, tour a future house, or even discover art. We are working a lot with art galleries in an effort to immortalize every exposition through virtual tours.
Do you have any plans to capture more 3D experiences?
Currently, we work with hotels, real estate companies, museums, and several other industries.
Anything else you would like to add?
We have used Matterport technology since 2015 in Morocco, which has been incredibly beneficial for real estate companies and hotels. We still work a lot and are trying to find new business opportunities to develop with Matterport.