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Take a virtual trip to Gordon Ramsay’s Hell’s Kitchen in Dubai

Matterport 3D digital twins allow customers to experience restaurants across the Middle East

Throughout the COVID-19 pandemic, restaurants across the globe struggled with how to engage and interact with their customers. As the largest creator of Matterport 3D digital twins in the Middle East, British-owned Unwrapped Media combatted the issue by creating digital twins of their clients’ restaurants, including Gordon Ramsay’s Hell’s Kitchen in Dubai. 

Consumers can travel to and explore restaurants throughout Dubai, while also booking tables, viewing menus, and accessing promotional videos. These 3D experiences allow customers and fans alike to actively engage with the restaurants’ spaces before even setting a reservation.

Craig Jones

We spoke with Craig Jones, the managing director of Unwrapped Media, to learn how he has used these virtual tours to engage with customers through the pandemic.

Q: What inspired the 3D capture of this space?

We are currently working on a business model that allows us to house all of Dubai’s amazing restaurants. This lets tourists, ex-patriots, and locals virtually walk through, book, and interact with some of the finest restaurants in Dubai on our own platform. 

Hells Kitchen 1


Q: What are the “must-sees” you want visitors to explore and why?

The must-sees of this digital twin of Gordon Ramsay’s Hell’s Kitchen are the iconic Red and Blue kitchen areas seen on the popular TV show seen around the world. Not to mention the fact that the restaurant overlooks the amazing Caesars Palace Bluewaters Island Neptune Pool. This hotel and island are a must-visit for all holidaymakers!

hells kitchen 2


Q: What’s the one thing you want visitors to take away after exploring your 3D tour?

We encourage people to explore the restaurant and interact with it, such as choose where they would like to sit when they visit the restaurant, check out the menus, and see videos of event promotions such as brunches, ladies' nights, and more.

Q: How can visitors utilize these digital twins?

We make sure all restaurants include Mattertags to engage and enable visitors to book a table, view videos, and browse the menus. This gives potential customers a positive and engaging interaction before they have even stepped foot into them.

hells kitchen 3


Q: Anything else you would like to add?

Matterport has allowed us to grow as a business exponentially. We were ramping up before COVID, but have now accelerated our brand across the UAE and even the GCC. 

In just under two years we have captured in excess of 5,000 digital twins covering a number of verticals: Developers, Real Estate, Retail, Hospitality, Commercial, Education, Automotive. This is just the beginning. 

Capturing Matterport digital twins is the major focus of our business — we love the product and so do our clients.

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