Virtual tours have become a powerful tool used across industries, as they allow businesses to share an “in-person” experience with visitors from across the world.
However, these digital twins can offer users much more than just a simple tour. They promote an in-depth understanding of a space rather than just displaying a replica of the architecture itself.
Forced to close their showroom to in-person visitors as a result of COVID-19 and safety precautions, Kuche & Bagno, a supplier of luxury kitchens, bathrooms and interior spaces, had to get creative. That's when they got in touch with Venue View, a leading virtual tour company located in the U.K.
Through a comprehensive 3D virtual tour, Kuche & Bagno can now display their designs without geographical constraints or safety concerns. Digital twins allow businesses to connect with more visitors than ever before, and can also be used as a powerful tool for marketing and across social media.
We caught up with Keith McMahon, the managing director at Venue View, to discuss his team’s process and decision to use Matterport to render the best possible 3D virtual experience for visitors.
Q. What inspired the 3D capture of Kuche & Bagno showroom?
The owners of the Kuche & Bagno showroom were looking for an impressive way of showcasing their high-end bathrooms and kitchens. They wanted to bring the space to life and highlight multiple ranges. Venue View worked closely with the site to embed their media and they were thrilled with the final result.
Q. What are the must-sees you want visitors to explore, and why?
Shower Heaven is a dream setup with leopard-print tiles and luxury fittings. It’s a superb illustration of how a Matterport tour can showcase really unique spaces in an engaging and interactive manner.
Q. What’s the one thing you want visitors to take away after exploring the Kuche & Bagno showroom?
What I’d like them to take away is that a 3D tour doesn’t have to be just a simple walkthrough. A finished tour is all about imagination, engagement, and capturing the attention of the end-user. If you work with clients to understand what assets they have, you can help them deliver a huge return on their investment.
Q. What are the advantages of a 3D tour of the space compared to an in-person visit?
At the moment, it’s really all about safety, giving people a comprehensive walkthrough in a safe manner while the showroom is closed. Over this period, Kuche & Bagno will also be leveraging the Openhouse platform to provide virtual tours whilst the doors are still closed.
Q. Anything else you would like to add?
The customer actually came to Venue View after trialing the iPhone capture technology for themselves. While it was a good introduction, they wanted something a little more professional, so they engaged Venue View to create their tour