3DPlace has been creating 3D experiences for luxury car dealerships across Mexico City with Matterport, including Lamborghini. Manuel de Sevilla, owner of 3DPlace, captures digital twins of these showrooms, enabling customers from across the globe to access the auto industry’s latest and greatest sports cars in a unique and immersive way.
Q: What inspired the 3D capture of this showroom?
The 3DPlace team knocks it out of the park when it comes to luxury cars. We specifically looked for great brands to integrate into our 3D capture portfolio and we were excited to work with Lamborghini who is always at the forefront of the auto industry.
It’s incredible that Matterport 3D digital twins give anyone with an internet connection the opportunity to visit one of these dealerships and access these luxury sports cars.
Q: What are the “must-sees” you want visitors to explore and why?
We want visitors to explore the multimedia content in the Mattertags. You can put on your headphones and enjoy the audio from the Aventador SVJ's engine. It’s a visual and aural experience not to be missed!
Mattertags are the best way to showcase the benefits of the products — in this case, the technology of luxury exotic supercars.
We use Mattertags in our 3D captures to show relevant content and videos. While exploring the virtual space, visitors are able to click on Mattertags to gain further information about the equipment or link to the landing page of the dealership. This combines the virtual visits, product information, and branding links in one space to improve the customer experience.
The interior of the URUS is also a space that must be appreciated. It’s not every day that people can “get into” one of these supercars, so the 3D experience is one-of-a-kind.
Q: What’s the one thing you want visitors to take away after exploring the showroom?
I believe that visitors to this virtual space should experience what it’s like to visit an exclusive agency and immerse themselves in one of the most iconic motorsport brands, Lamborghini. Due to the conveniences of visiting virtual showrooms, we expect many dealerships to begin generating their own digital twins.
Q: How can visitors utilize these scans?
Visiting a business or store without being physically at the location is one of the cutting-edge trends in retail. With digital scans, visitors can learn more about the products on display in an interactive and realistic way. This tool will drive the future of online sales.
Matterport allows us to visit spaces that aren’t accessible to everyone and that is what makes the 3D experience so worthwhile.