Drawing Clients in with a More Immersive Experience

Founded by Bill Lawton - productivity coach and Keller Williams Mega Achievement Productivity Systems (MAPS) coach - and his mother, Karen Lawton, The Lawton Team has been in the real estate industry since 1998. With over 22 years of relationship-building, The Lawton Team has helped countless members of the community buy and sell homes. Over these years, The Lawton Team has proven nimble in implementing innovative new practices, having started the business when “there was no internet” to now using Matterport to market properties and strengthen its customer experience. 

We have not lost a listing presentation since we started using Matterport.” – Bill Lawton

By bringing prospective clients to properties virtually with 3D tours, the team has been able to win even more listings, increase traffic to those listings and garner higher engagement with clients. With this success, Bill and his brother started TLT 3D, a 3D tour photography and drone service company, to capture properties with Matterport and share the advantage of 3D tours with other real estate professionals.

We met with Bill to dive into how creating an immersive real estate customer experience has helped his business over the years; 3D tours almost act as an “information resource” with all the details in one place

Matterport 3D tours allow anyone to explore a home and put themselves in the space. Bill found that they were incredibly useful for eliminating unnecessary in-person visits to the home.

What Matterport does so well is it gives people an opportunity to actually put themselves in the house. It's a really unique experience...It gives them an opportunity to look at the house from every angle and do it from the comfort of their own home. It’s a 24-hour open house.” – Bill Lawton

Real estate has been, and always will be, a relationship business. Thanks to Matterport, The Lawton Team has increased the length of their client interaction by 10 minutes – from four minutes to 14 minutes - because they use their 3D tours to connect with its customers and enhance their experience.