Shining Against the Competition with 3D Tours

Founded in 2008, The Grander Group with Keller Williams Infinity, located in Naperville, IL, helps families buy, sell and invest in real estate, specializing in selling homes that haven’t fared well on the market. For more than two years, The Grander Group has been using Matterport to capture and market its properties in 3D. In an industry where it can be hard to stand out from the competition, The Grander Group found success by providing a more immersive real estate customer experience and providing its customers with the information they need to know before they ever even set foot on the property. 

Owner and Lead Listing Specialist for The Grander Group, Matt Grander, has even established a new company, M&M digital, specifically to capture properties, both for its own listings and for other real estate professionals. 

We spoke with Matt to learn more about how Matterport has helped him in his role as the “rainmaker” attracting new clients for his team of 10. 

"It’s not about what I want to show, it's about what [the client] wants to see...People can see [the entire property] and anywhere you want to go, you just touch and you’re in that room.” – Matt Grander

The Grander Group has used Matterport to transform its customer experience by reducing unnecessary in-person visits and offering the opportunity to explore every detail of a home virtually. Clients can walk through and see the most important aspects of their potential dream home from the comfort of their current home. 

“I’m going to use the best technology in the marketplace to present your home and people want to hear that, they want to hear what you are doing differently...[Matterport] absolutely makes me different.”  – Matt Grander

Matt has saved both customers and agents time showing houses. The 3D tour portrays homes as they truly are, allowing buyers to zoom out and view the big picture of a home with Dollhouse view and the flow with Floor Plan view. Homeowners have saved hours of cleaning and staging homes, reserving that preparation for serious buyers who know they’re interested based on the 3D tour. 

The Grander Group not only wows its customers with just immersive 3D tours but also uses Matterport to provide schematic floor plans, high-quality 4K photos and even guided video tours.

“I thought you had to be a professional photographer – you don't. It's built for real estate agents. It's built for people that want to go to the next level in terms of presentation of the properties.”  – Matt Grander

The Grander Group has truly been able to provide a more engaging and quality experience for its customers with Matterport, leading to more buyer interest and quality leads. The Grander Group is now sharing its success by rolling out the Matterport experience to 1,000 more agents.