What Vacation Rental Companies Can Learn From Vacasa’s 3D Tech Transformation
Vacasa boosts booking conversions, cut costs, and scaled property operations with Matterport’s immersive 3D technology.
Challenge
As the vacation rental market grew more competitive, Vacasa needed a way to differentiate its listings, boost guest confidence, and streamline operations across a rapidly expanding portfolio. Traditional photography and property descriptions weren’t enough to meet the evolving expectations of digital-first travelers—or the operational demands of scaling to tens of thousands of homes.
Solution
Vacasa partnered with Matterport in 2015 to introduce 3D virtual tours into its listings. What started with just four properties evolved into a core part of the company’s guest experience and operational model. Here’s the timeline of the collaboration journey:
Source: Vacasa Case Study
By embedding immersive digital walkthroughs into the booking process, Vacasa redefined how guests interact with listings—and how teams manage properties behind the scenes.
Approach
— Alex Johnson, VP Sales & Homeowner Marketing
Source: Vacasa
Vacasa took a strategic, phased approach to scaling Matterport across its portfolio:
Immersive 3D tours were added to listings, allowing guests to virtually explore properties before booking.
Interactive features like tags, floor plans, and direct booking links were embedded to drive engagement and conversions.
Operational tools like remote viewing and AI-generated descriptions helped reduce manual work and site visits.
Homeowner visibility into listings built stronger partnerships and increased trust in property presentation.
Full integration with Vacasa’s internal systems ensured the technology supported—not slowed—daily operations.
This approach allowed Vacasa to grow its use of 3D tours from a handful of listings to nearly 90% of its 38,000+ homes by 2025.
Results
The impact of the partnership has been substantial:
Conversion rates increased by nearly 12% on listings with Matterport tours.
Monthly impressions surged from 39 to over 41 million, boosting visibility across platforms.
Operational efficiency improved, thanks to reduced on-site visits, faster listing creation, and automated content generation.
Homeowner satisfaction grew with increased transparency and confidence in digital marketing efforts.
Vacasa’s success story shows that investing in 3D technology isn’t just a marketing upgrade—it’s a scalable solution for modernizing every aspect of a vacation rental business. Download the full case study here.
Ready to bring this kind of transformation to your vacation rental portfolio?
Speak to a Matterport expert to see how your business can grow smarter, not harder.
About Vacasa
Vacasa is North America’s leading vacation rental management platform, caring for more than 30,000 vacation homes throughout North America, Belize, and Costa Rica. Vacasa homeowners enjoy industry-leading financial returns on their vacation homes, delivered by the company’s unmatched technology platform that adjusts rates in real-time and ensures revenue is always maximized. Guests can relax comfortably in one of Vacasa’s professionally managed homes across North America, knowing that 24/7 customer care is just a phone call away. Vacasa employs approximately 6,500 people who are passionate about providing best-in-class service to homeowners, guests, real estate investors, and partners.
