Level Up and Outperform the Competition: Why DIY 3D Tour Capture is a Game Changer

In the competitive world of real estate, staying ahead of marketing trends is essential for success. With the rise of immersive 3D tours, incorporating your choice of capture method and Matterport subscription into your offerings can significantly enhance your marketing strategy. This blog will explore how bringing 3D tour capture in-house can increase convenience, affordability, accessibility, consistency, and recruitment potential, ultimately making it an invaluable addition to your real estate toolkit.

Convenience at Your Fingertips

One of the primary benefits of DIY 3D capture is the unparalleled convenience it offers. Gone are the days of waiting for others to fit you into their busy schedules, especially during peak seasons. When you or your team manages the process, you can capture stunning 3D tours promptly anytime, anywhere. If a reshoot is needed, there is no hassle of coordinating with external resources—you or your in-house photographer can easily revisit the property. This level of flexibility ensures a quick go-to market without unnecessary delays.

Affordable Excellence

For real estate agents, every dollar counts. Investing in high-end cameras like the Matterport Pro2 and Pro3 makes sense for many agents and brokerages because the hardware often pays for itself over just a few listings. However, larger or more complex cameras may not suit every agent, particularly those seeking portability or a more affordable option to begin their scanning endeavors. The Matterport Axis, Insta360, and Ricoh's Theta X and Z1 cameras present compelling and trusted options for new and seasoned scanners alike. These cameras are ultra-affordable without compromising on quality. Compact and lightweight, they make it easy for all agents to capture stunning digital twins.

Enhanced Accessibility and Control

With your own Matterport account you can take full advantage of all the features available to enhance your 3D tours. You can customize what appears in the tour, utilizing features such as the business card plug-in, tagging, embedding video, quick links, and hiding specific rooms. Additionally, the ability to pull detailed statistics on your tours allows you to share valuable insights with your clients, demonstrating the effectiveness of your marketing efforts. This level of accessibility not only enhances the quality of your listings but also provides a competitive edge by offering a more personalized and data-driven approach to showcasing properties.

Consistency and Trust in Your Brand

Consistency is key in maintaining a strong brand identity, and DIY 3D tour capture ensures that your listings adhere to your quality standards. By having a dedicated team member responsible for scanning your properties, you can guarantee uniformity in the presentation of your tours, which reflects positively on your brand. Furthermore, clients will appreciate the peace of mind that comes with knowing a trusted team member is handling their property scans. This reliability fosters trust and builds stronger relationships with your clients, ultimately leading to increased satisfaction and loyalty.

A Competitive Edge in Recruitment

Offering 3D tours as part of your real estate marketing strategy can also serve as a powerful recruitment tool. Teams that provide cutting-edge marketing solutions, such as Matterport 3D tours, are more likely to attract and retain top talent. Agents are drawn to innovative teams that invest in the latest technology to enhance their listings and streamline their workflow. By integrating Matterport capture into your offerings, you not only improve your marketing capabilities but also position your team as a leader in the industry, making it an attractive option for ambitious real estate professionals.

Incorporating Matterport capture into your real estate team's offerings will revolutionize your marketing strategy. The convenience, accessibility, consistency, and trust provided by DIY 3D tour capture make it a valuable addition to any real estate toolkit. Furthermore, offering advanced marketing solutions like 3D tours can give you a competitive edge in attracting and retaining top talent. Don't miss out on the opportunity to elevate your real estate marketing— experience the difference Matterport can make for your business with 3D capture at your fingertips.

Ready to take your real estate marketing to the next level? Get started with Matterport and see how easy and affordable it is to bring 3D tour capture in-house. Learn More