Real estate marketing in 2025 is more digital than ever. 

From online listings to mobile-first buyer journeys, agents are adapting fast to meet the expectations of tech-savvy clients. High-impact assets like 3D tours are at the center of the shift, giving buyers a feel for a property long before they step through the door. 

But despite the push toward digital, print still has a place. Postcards, flyers, and signage remain powerful tools—especially when they’re used to drive traffic to those immersive online experiences.

In this article, we’ll break down 13 real estate marketing materials that can help you win more listings and sell properties faster in 2025.

How the right marketing materials can turbocharge your real estate business

Whether you’re trying to win listings or help clients sell their homes, the materials you use to showcase a property can directly impact how fast it sells, who it reaches, and how your brand is perceived.

And with more advanced marketing tools for real estate agents, it’s easier than ever to deliver top-tier visuals and marketing content.

Make every listing a showcase for your brand

Every listing you market is more than a chance to sell a property—it’s a chance to build your reputation.

Buyers and sellers notice the quality of your materials. A clean, professional flyer or a polished 3D tour says you take pride in your work. A social video that feels thoughtful and on-brand suggests you understand how to market in today’s world. These impressions don’t just influence potential buyers—they shape how future sellers perceive your value.

When you treat every listing like a brand moment, you:

• Reinforce your expertise with every property you promote

• Show sellers that you go above and beyond, regardless of price point

• Build a portfolio of past listings that doubles as a marketing asset

It’s one of the most powerful ways to generate inbound referrals. When someone sees your name on a yard sign or clicks through one of your interactive listings, your materials speak for you—often before you’ve even had a conversation.

Stand out from the competition on listing sites

Buyers expect a strong first impression, and sellers expect you to deliver it. Professional photos, immersive 3D tours, and interactive floor plans don’t just look good—they help position you as an expert who knows how to market a home in today’s landscape.

A single Matterport Marketing Cloud property scan gives you a polished portfolio of assets so you can build a plan to bring the home to market faster and smarter than your competitors.

Connect with the right buyer more quickly

The faster you can get the right eyes on a property, the faster it moves. With the right marketing materials in place—like social-ready videos, mobile-optimized 3D tours, and property descriptions powered by AI—you’re not just listing a home. You’re actively attracting qualified buyers from day one.

Matterport Marketing Cloud makes this process turnkey. You can share your listing across social platforms, MLS sites, and email campaigns with just a few clicks—no resizing, reformatting, or extra steps required.

Maximize your sales while saving time and money

Creating marketing materials used to mean chasing down photographers, graphic designers, and floor plan tools. Now, a tool like Matterport generates everything you need—from high-res images to open house analytics.

The assets, coupled with in-depth analytics about your listings, help you simplify your workflows and better understand where to focus your attention across your portfolio.

13 must-have marketing materials for real estate agents

The most successful agents are those who strategically combine digital and traditional marketing materials to guide buyers through every stage of their journey. 

This approach not only broadens your reach but also caters to the diverse preferences of different buyer demographics. That diversity is especially important given that Baby Boomers and Millennials represent 42% and 24% of homebuyers in 2025, respectively. 

The following are real estate marketing materials you need to be using if you want to appeal to the wide range of potential clients. 

Digital real estate marketing materials

The digital side of real estate marketing is where most buyers first engage with a property—and often where they make their shortlists. From MLS listings to inboxes and Instagram feeds, strong digital materials help agents show up and stand out in the places buyers are already searching.

1. Property listing websites

Buyers are starting their journey on sites like Zillow, Realtor.com, and Redfin—and the competition for attention is steep. Every detail matters, from the first thumbnail to the last line of the description.

To stand out, your listings (both on third-party listing sites and your own listing site built on a platform like Wix or Squarespace) should include:

• High-resolution photos that clearly showcase the space

• Clear, benefit-driven copy that highlights what makes the home unique

• Interactive elements like 3D tours or floor plans to keep buyers engaged longer

The goal is to turn curiosity into action. A complete, well-formatted listing gives buyers the confidence to take the next step—and positions you as a professional who knows how to market a home right.

2. Social media profiles

Your social channels are an extension of your personal brand—and a powerful way to stay top of mind between transactions. A strong presence on Instagram, Facebook, or TikTok lets you reach potential buyers where they’re already spending time.

Agents who get the most from social media:

• Post consistently, mixing listings with local insights, market tips, and behind-the-scenes content

• Use short-form video to create virtual walkthroughs or neighborhood spotlights

• Link back to full listings, 3D tours, or your website to drive traffic

Done right, your social profiles become more than just a digital flyer—they become a trusted resource for your community.

3. Newsletters for email marketing

Email marketing remains one of the most effective ways to stay connected with leads and past clients. It’s direct, personal, and free from the whims of social media algorithms.

A great real estate newsletter might include:

• New listings and open house invites

• Market updates or pricing trends for your area

• Helpful tips for buyers or sellers (e.g., “3 things to fix before you list”)

The key is to be consistent and useful. Over time, you’ll build a list of contacts who see you not just as an agent, but as a go-to expert.

4. High-quality photos and videos

When buyers scroll through listings, photos stop the scroll. Videos hold attention. And together, they can spark an emotional connection before a showing even happens.

What makes visuals effective?

• Bright, clean, professionally shot photography

• Short, compelling video walkthroughs (ideally under 90 seconds)

• A visual story that shows—not just tells—what makes the property worth seeing

Investing in professional visuals pays off. Or better yet, a platform like Matterport Marketing Cloud delivers high-res photos and social-ready videos in one step, so you can spend less time coordinating vendors and more time closing deals.

5. 3D virtual tours

In 2025, 3D virtual tours transitioned from a luxury feature to a standard expectation in real estate marketing. Buyers increasingly seek immersive experiences that allow them to explore properties remotely, leading to higher engagement and faster sales.​

According to NAR's 2023 Profile of Home Staging, 42% of buyers' agents reported that virtual tours were much more or more important to their clients. This underscores the growing demand for interactive, online property experiences. ​

3D tours are versatile and beneficial across various property types:

• Residential homes: Provide a comprehensive view, helping buyers understand the layout and flow before an in-person visit.

• Luxury properties: Offer a premium, immersive experience that aligns with high-end market expectations.

• Commercial spaces: Allow potential tenants or buyers to assess the suitability of a space for their needs remotely.​

Matterport Marketing Cloud simplifies the creation of 3D tours, generating high-quality, interactive experiences for your listings. This technology enables agents to showcase properties effectively, reaching a broader audience and facilitating quicker decision-making.

6. Interactive floor plans and property measurements

Unlike static diagrams or basic square footage numbers, interactive floor plans let potential buyers engage with a property’s layout in a way that’s both intuitive and informative.

Instead of guessing how rooms connect or where the natural light hits, viewers can explore the home’s layout in detail. That clarity reduces friction, builds trust, and leads to more serious inquiries.

These tools are especially useful for:

• Furniture planning: Buyers can better visualize where their sofa, bed, or dining table might go.

• Renovation planning: Seeing the flow of space makes it easier to evaluate remodel potential or room reconfigurations.

• Remote decision-making: Out-of-town buyers can get a more complete picture of the home—even without stepping inside.

Interactive floor plans also fit seamlessly into modern marketing workflows:

• They can be embedded directly into your website or digital listing pages, offering a more dynamic user experience.

• They’re easily shared via email or social media, giving buyers instant access on any device.

• And they even enhance print marketing when paired with QR codes or short URLs—turning a traditional flyer into a digital gateway.

Matterport 3D virtual tours include floor plans that are automatically generated with a property scan and come ready to use across channels. That means you can go from capture to campaign without chasing down a designer or third-party vendor.

7. Online ads

Online ads are one of the fastest ways to get a property in front of the right audience. Whether you're promoting a new listing, an open house, or simply building your personal brand, digital ad platforms offer precise targeting and measurable results.

For real estate agents, the most effective ads are:

• Geo-targeted, reaching potential buyers in specific neighborhoods or zip codes

• Visually rich, using high-quality photos, videos, or 3D tour snippets to grab attention

• Platform-specific, formatted correctly for Facebook, Instagram, Google, or YouTube

With the right creative assets in place, you can quickly spin up ads that look polished and perform well across channels. That means less time designing, and more time generating leads.

When paired with other digital tools like landing pages and virtual tours, online ads become a powerful part of a modern marketing strategy.

Print real estate marketing materials

Even in a digital-first world, print materials continue to play a vital role in real estate marketing. They’re tangible, personal, and powerful tools for building local trust—especially with buyers and sellers who prefer something they can hold.

When used strategically, print assets don’t just support your digital campaigns—they enhance them. Here's how to make your print materials work harder for your brand and your listings.

8. Business cards

Business cards remain one of the simplest, most effective ways to leave a lasting impression. Whether you're networking at a local event, hosting an open house, or grabbing coffee with a prospect, a sharp business card reinforces your professionalism and makes it easy for people to follow up.

To make yours stand out:

• Keep the design clean and modern with clear contact info

• Add a QR code that links to your website, listings, or even a digital tour

• Consider including a headshot if you're in a highly competitive or referral-based market

Even in 2025, a well-designed card can be a powerful connection point.

9. Property listing presentation flyers

Flyers are a go-to print piece for showcasing individual properties, especially during open houses or private showings. They're perfect for leaving behind key details and visuals after a tour.

Make your listing flyers more effective by:

• Including high-quality images and key selling points

• Highlighting square footage, bedroom/bath count, and standout features

• Using a scannable QR code that links to a 3D tour or full online listing

Export your Matterport assets like floor plans and high-res images directly to print-ready formats, ensuring a polished, professional look every time.

10. Brochures

A brochure offers more space to tell the story of a property or even your overall brand as an agent. Use them for multi-property listings, new developments, or luxury homes where buyers expect a premium presentation.

Effective real estate brochures typically include:

• A mix of imagery and narrative—bring the space to life with lifestyle-focused copy

• Maps, neighborhood highlights, and nearby amenities

• QR codes or short links that connect to virtual tours, videos, or booking pages

You can hand them out at events, leave them in local businesses, or mail them to targeted zip codes.

11. Real estate presentation folders

Folders add a professional edge when you're presenting listing materials, CMAs, or onboarding documents to a new client. They help organize your print assets and send the message that you’re detail-oriented and prepared.

The best real estate agents:

• Brand the folder with your logo, colors, and tagline

• Include slots for flyers, business cards, and brochures

• Use folders for listing appointments, buyer consults, or handoffs after a sale

Adding a printed leave-behind like a property overview or market snapshot gives clients something tangible to reference—and talk about.

12. Property signage

Yard signs, directional signs, and banners are still essential for driving local traffic and creating visibility in your farm area. They're not just about alerting passersby—a well-designed sign builds brand recognition over time.

To get more from your signage:

• Use consistent branding across all materials

• Include a bold “For Sale” message, your contact info, and a call-to-action (like “Scan to tour”)

• Add a QR code linked to your single-property website or 3D tour

This is one of the easiest ways to connect offline interest with your digital ecosystem—and give buyers immediate access to more info.

13. Print ads

While not as widely used as they once were, print ads can still be effective—especially in community newspapers, magazines, or direct-mail publications. They lend credibility, reach older or more traditional buyers, and support your reputation in the local market.

Maximize the value of print ads by:

• Choosing publications your audience actually reads (local lifestyle or real estate guides)

• Featuring one standout property or your broader brand message—not both

• Including a strong visual, a single call to action, and a scannable link or QR code

Print ads work best as part of a multi-channel campaign—use them to reinforce your presence while directing readers to a more immersive digital experience.

Blending physical and digital marketing experiences to connect with the perfect buyer

Real estate marketing isn’t about choosing between digital and print channels. It’s about combining both to create a complete buyer experience.

Traditional materials like yard signs, postcards, and brochures still play an important role, especially in local marketing. But their real value comes when they’re used to drive traffic to digital experiences—like immersive 3D tours, interactive floor plans, or single-property websites. It’s a powerful combination: the physical assets build awareness, while the digital tools close the loop with deeper engagement.

For example:

• A brochure handed out at an open house can include a QR code that links directly to a 3D tour, so buyers can revisit the property later or share it with family.

• A yard sign can direct passersby to a single-property website featuring photos, a virtual walkthrough, and room-by-room dimensions.

• Direct-mail postcards promoting a new listing can lead to an interactive online experience—one that outperforms static pages and gets shared more frequently on social.

Agents who integrate both channels see better outcomes because they’re meeting buyers wherever they are, across touchpoints and devices.

The Matterport difference for real estate marketing

The most effective agents know that great marketing doesn’t happen by accident—it happens with systems. That’s where Matterport Marketing Cloud (MMC) changes the game.

Designed specifically for real estate professionals, MMC is an all-in-one platform that transforms a single property scan into a full suite of marketing materials—ready to use across digital and print. It’s fast, intuitive, and built for agents who want to deliver high-quality campaigns without the usual hassle.

With MMC, you can:

• Capture once, and publish everywhere. A single scan generates high-res photos, a 3D tour, video clips, interactive floor plans, and more.

• Save time and cut down on coordination. No more managing multiple vendors—just place your order, and Matterport handles the rest.

• Enhance every listing. Use defurnish tools to digitally declutter, AI to auto-generate polished property descriptions, and built-in room labels to provide clarity for buyers.

• Improve listing performance. More immersive visuals = more qualified buyers, less time on market, and greater seller satisfaction.

• Keep everything in one place. From media downloads to analytics and shareable links, your entire listing toolkit is managed in a single platform.

Whether you’re working solo, part of a small team, or managing a high volume of listings, MMC offers the efficiency of automation with the polish of a full-service production studio.

And perhaps most importantly, it helps you compete in a market that’s getting more visual, more digital, and more demanding by the day.

Better assets mean better marketing. And better marketing leads to more listings, faster sales, and a brand buyers trust.