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What is 3D digital twin technology?

Digital twins are an exceptional way of capturing and sharing spaces in immersive 3D and can move the needle across many industry use cases.

With the launch of the Matterport mobile app, we welcomed many new members to the Matterport community and into a world where immersive 3D spaces can be created by anyone, anywhere— simply using the phone they own.

What is a digital twin?

A digital twin is a visually immersive, accurate, and interactive 3D model of a real-world space. Allowing customers, teams, partners, and stakeholders to virtually interact with a physical property, Matterport’s digital twin platform is revolutionizing the way businesses manage and market their spaces.

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Capture.

Digital twins can be created with a variety of digital cameras, including the phone in your pocket. Using the Matterport app on your mobile device is an easy and affordable way to get started. Alternatively, you could use a number of compatible 360 cameras to generate smoother, more accurate digital twins. And for jobs that require absolute precision, the Leica BLK360 or Matterport Pro Series cameras offer advanced scanning capabilities for both indoor and outdoor spaces. Or if you’d rather have someone do the scanning for you, our Certified Capture Technicians are available in 700+ cities around the world and can deliver your completed digital twin within 48 hours of booking.

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Edit and document.

An exact replica of a space at a specific moment in time, a Matterport digital twin allows for easy and accurate documentation, including measurements, tags, notes, and customizable tours. Editing tools such as blur and trim also allow you to adjust your digital twin for clarity and security purposes. Plus, Matterport integrates seamlessly with existing software in many industries—from SketchUp to Revit, AutoCAD, and other BIM software—without the need for time consuming conversions.

Find out more about how Matterport integrates with Autodesk 360 BIM software

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Share and collaborate.

Easily shareable across real estate and travel sites, digital twins are an essential promotional tool for driving increases in leasing, sales, and bookings. For operational use cases such as facilities management, digital twins eliminate the need for unnecessary travel, allowing teams to collaborate and coordinate more efficiently without ever having to set foot on site.

A powerful suite of features.

Transform how you market and manage your properties with Matterport’s digital twin platform.

Improve viewer engagement by crafting a story about your space.

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Collaborate, plan and share more easily with your team, vendors or customers.

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Select add-ons designed for for industry professionals.

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Access enterprise grade security and advanced admin features for teams of all sizes.

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Digital twins. Real-world applications.

Digital twins are proving instrumental to different industries, from automotive and supply chain, pharmaceuticals, and green energy, to healthcare. Here are some examples:

  • For real estate, a digital twin in the form of a 3D virtual tour helps agents earn more by selling properties faster and at a higher price. Matterport also helps win more listings as a powerful marketing tool.
  • For travel & hospitality, 3D tours increase bookings, drive higher occupancy rates, and increase engagement rates.
  • For architecture, engineering, and construction, digital twins streamline documentation and reduce costs and site visits with virtual collaboration in 3D scans of projects.
  • For insurance and restoration, digital twins are the fastest and most comprehensive loss documentation solution that helps close claims faster, enables remote viewing and adjusting, and reduces disputes in property claims.
  • For facilities management, digital twins are an efficient, effective way to survey existing buildings, manage maintenance and develop remodeling plans.
  • For public spaces, like museums and galleries, digital twins enable 24/7 access for visitors and help event planners to make better-informed booking decisions by offering a fully immersive, fully detailed 3D vision of the perfect venue.

See how our customers have used Matterport digital twins

Bringing digital twins to life with Cortex AI.

At the heart of Matterport’s digital twin software is Cortex AI, a deep learning neural network that automates many of the 3D customization steps.

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Powering precision.

Trained on millions of real-world spaces, Matterport’s Cortex AI takes all the visual and spatial data captured from your scan and turns it into an incredibly accurate and immersive 3D digital twin.

Learn more about Cortex AI

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Simplicity through automation.

Cortex AI automates many steps in the model creation process, including blurring faces as needed, choosing the best images from your scans, creating accurate measurements, and identifying different objects.

Once you’ve finished scanning, Cortex AI allows you to sit back and wait for your completed 3D model to render.

How to get started.

1. Pick a capture device.

To create a digital twin, choose a capture device to scan your space. Matterport works with a wide range of digital cameras—including the phone in your pocket. Or if you’d rather have us do the work for you, a Matterport-certified Capture Technician can scan your space and deliver a complete digital twin in as few as 48 hours.

2. Connect to our mobile app.

Our free mobile app connects and controls any supported camera. Create, edit, and share immersive digital twins of any space from any device.

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3. Manage your digital twins.

Our Cloud platform provides a secure experience for storing and managing your digital twins. Start with a free plan or upgrade for more features. For businesses with multiple properties, contact our sales team to find the best solution for your needs.

Digital twin FAQs

What is the difference between a digital twin and a 3D simulation?

A digital twin is a replica of a real-world object, while a simulation is a recreation of a potential real-world situation, process, or set of circumstances. As such, a simulation is often used for forecasting and predictive analytics to make better decisions regarding how a product will function.

Why are digital twins important?

Digital twins are used across industries to test and validate a real-world object before deciding how to act in relation to that object. For instance, a Matterport digital twin can be used to plan machinery purchasing, placement, maintenance, training, and more. In the real estate, construction, insurance, and hospitality industries, digital twins help connect customers and vendors and streamline various processes and workflows.

What are the types of digital twins?

There are several types of digital twins, the most common ones being:

  • Design twins, 3D digital models of physical spaces that offer spatial insights into current or potential use cases across industries
  • Component/Parts twins, 3D models of single components of a larger system.
  • Asset twins offer a better understanding of how component twins work together.
  • System/Unit twins are used to understand how individual assets work together
  • Process twins represent an entire facility that offers insight into how individual units collaborate.