Most Effective Marketing Tools for Real Estate That Help Boost Property Sales
Most Effective Real Estate Marketing Tools To Boost Residential Property Sales
We don’t need to emphasize how competitive the residential real estate industry can be. With so many marketing tools to choose from, things can get overwhelming for realtors. This is why we’ve compiled the top real estate marketing tools and categorized them by use case to help simplify your decision-making process.
The following list will help you cut through the noise and pinpoint the essential marketing tools worth investing in to level up your audience engagement and close deals more effectively.
WHY YOU NEED TO INVEST IN YOUR RESIDENTIAL REAL ESTATE MARKETING TOOL KIT
A smart marketing campaign can help make or break a business. But a strategy is only as good as the tools at your disposal — which is why we think you need multiple tools to get your plan off the ground. Here’s how a diverse marketing tool kit can improve your business.
Streamline your strategy
As we’ve discussed, residential real estate moves at a quick pace — and it’s easy to get left behind. These tools are designed to help you work faster and smarter. With the right tool kit at your fingertips, your team can shorten the sales cycle by getting listings up faster, engaging motivated leads, and closing warner deals.
Boost brand awareness
With more digital channels comes more competition. It’s easier than ever for a brand to get their name out there — which means it’s harder than ever to stand out. The best marketing tools put your brand in the best light, letting potential clients know that you’re a leader in your field.
Present your properties at their best
Staging your property then planning an open house used to be a laborious process that wasted precious time and money. But in the past few years, cutting-edge technology has transformed real estate marketing. Now it’s no longer enough to use typical 2D images of your property. Instead, residential property listings are enriched with dynamic media content like digital twins, guided walkthroughs, and video media that can boost engagement significantly.
Identify leads more easily
Digital tools have made it easier to promote properties to target audiences of potential buyers. Armed with more data than ever, these real estate marketing tools can transform how you go about matching clients to listings that intrigue them.
Whether you’re enriching a residential property listing or improving your marketing stack, digital real estate marketing tools are designed to help you get that deal over the finish line. After all, brand awareness and lead generation are just two pieces of the puzzle — and they don’t mean much if you aren’t actually increasing sales volume.
BEST REAL ESTATE MARKETING TOOLS BY USE CASE
Your website is how you make a first impression to prospective clients. Emerging website builders have made it easier than ever for realtors and brokerages to quickly design and launch custom sites.
What it does: This fast-growing cloud-based website builder helps you quickly create HTML5 websites and mobile sites using an easy-to-use drag-and-drop interface.
900+ free customizable website templates, including several designed specifically for real estate businesses.
Custom domain, logo, and branding tools
Advanced SEO capabilities to make your site visible in search engines
Pricing: Their popular Business Unlimited Plan is $32/month, with cheaper basic plans and more expensive premium plans.
What it does: This website builder is designed with small businesses in mind, helping you quickly launch an ecommerce platform.
Give your ecommerce site professional flair with pop-up boxes, checkout forms, and alert bars
An easy-to-read analytics dashboard helps you measure performance
Integrations with popular online marketing apps like Mailchimp, Salesforce and more
Pricing: Standard plans are $37/month, while Pro plans are $74/month
What it does: One of the largest web hosting platforms, Bluehost prides itself on 24/7 support and high-quality consultative services.
Expert builders will make the site for you after a free consultation
Advanced analytics and marketing functionality
Affordability for real estate agents who are just getting started
Pricing: Shared hosting started at just $4.95/month, with prices ranging as high as $79.99/month.
Creating your real estate website is just the first step. But more and more tools are coming on the market that help you improve your SEO and ensure potential clients can find your site.
What it does: This optimizer helps you quickly audit your site’s SEO and gives you the tools needed to boost it higher in search rankings.
An “SEO toolset” that features keyword optimization, competitor analysis, and more
A database of 11 billion web pages that you can compare your content to
Extensive support and community
Pricing: Their Lite plan is $99/month, with Enterprise plans going for $999/month.
What it does: This data-driven platform has keyword analytics that help you boost your placement in search engine rankings.
Quick SEO site audits to see where your content stands
Social media management for scheduling posts and analyzing performance
A free plan aimed at “hobbyists and marketing newbies”
Pricing: Their Pro Plan is $119.95/month and Business Plan is $449.95/month.
What it does: Moz bills itself as a full suite of SEO tools that offer rich data and insights for teams big and small.
An advanced keyword explorer that uses a vast index of over 500 million keywords
Local SEO management to see how your site stacks up in your area
A MozBar that you can add to your browser to track sites’ SEO scores on the fly
Pricing: Moz Local starts at just $14/month, with other plans ranging as high as $720/month.
Customer relationship management (CRM) tools are the backbone of an effective real estate business. You’ll use these tools on a daily basis, so it’s important to pick one that meets your team’s needs.
What it does: They boast the industry’s “most comprehensive suite of tools,” aiming to simplify every step of the property transaction process.
Automation tools to help with client follow-up and lighten your workload
Analytics dashboards to measure insights and track performance
Integration with every major MLS to simplify creating and editing listings
Pricing: Their GO Plan will run you $399/month.
8. IXACT Contact
What it does: An all-in-one real estate CRM that simplified communication with clients so that you can stay in contact and nurture relationships.
Create contact profiles, then categorize them as needed
Sync with Google, Outlook, and other mail tools
Task automation and appointment reminders
Pricing: Their one subscription plan is $38/month
9. Wise Agent
What it does: Built by agents for agents, Wise Agent prides itself on being user-friendly, packed with integrations, and supported with a 24/7 live customer service network.
Detailed commission reports that help you track sales
One account allows for up to five team members for collaborative sales teams
A simple day planner that syncs with Google Calendar
Pricing: Their one subscription plan is $32/month.
Every real estate agent is looking to find and keep qualified leads. These lead generation tools help you do just that, connecting you with a diverse network of buyers and sellers.
What it does: The most popular listing website in the United States, Zillow is a must-have tool for any real estate team looking to find clients.
A network of buyers and sellers looking to connect with Zillow Premier Agents
A built-in CRM designed to help teams and individual agents
The Best of Zillow report offers client feedback and conversion metrics
Pricing: Pricing for Zillow Premier Agent service varies by ZIP code. Reach out to Zillow at 855-657-6611 to learn more.
What it does: A newer listing service that wants to disrupt how people buy and sell homes, Xome emphasizes auction and foreclosure sales.
A Xome Agent portal with an easy-to-use dashboard and communication tools
Xome Concierge, which is a personal virtual assistant to support your business
Easy bidding on qualified buyer and seller opportunities
Pricing: There is no subscription plan, but agents must pay Xome a referral fee for each deal they close.
What it does: Redfin has gained ground in the past few years as one of the most popular listing sites around.
A vast support network that helps Redfin agents earn twice the median pay of agents at rival brokerages
Their powerful mobile app lets buyers and sellers schedule home tours with the click of a button
Data-driven pricing and marketing tools
Pricing: There’s no upfront price for partnering with Redfin, just a referral fee as you close deals.
Social media marketing is one of the primary ways real estate agents connect with clients and close deals. These social media management tools take the hassle out of crafting and publishing social media posts.
What it does: Hootsuite is one of the leaders in the social media space, making it easy to create, schedule, and publish content from multiple social media platforms, all on one dashboard.
View all your customer conversations in one place so you can respond promptly
Real-time insights so you can zero in on the content that works
Support to easily manage social media advertising campaigns
Pricing: Three pricing plans that range from $129/month to $739/month.
What it does: An affordable optional, Buffer gives teams the tools they need to grow their audience while reducing their workload.
Automated messages to remind you when to post on TikTok and Instagram
Permission levels and approval flows to simplify collaboration
One dashboard with all of your analytics and reports to help you figure out which posts and hashtags are resonating
Pricing: They have four plans, at $0/month, $5/month, $10/month, and $100/month.
15. Sprout Social
What it does: Sprout is a data-driven platform that touts itself as a leader in usability, customer support, and return on investment.
Cross-network social publishing that integrates with your existing profiles
A unified inbox that streamlines customer communication
Optimal Send Time features use data to help optimize your posting schedule
Pricing: Sprout starts at $249/month, along with more expensive feature-rich plans.
Visual and video marketing
Real estate listings are a visual medium — and the right visual assets can engage customers and drive sales. In fact, visual real estate marketing is so important that we threw in an extra tool. Here are some resources that will help you present your property at its best.
What it does: Matterport’s all-in-one digital twin platform helps you create immersive 3D tours of properties, making it the ultimate tool in real estate promotion.
Measurement and tagging capabilities give your tours an added level of detail
Self-guided and guided tours that are acessible 24/7 from any device
Virtual staging to give prospects a polished look of the property
Shematic floor plans to provide prospects with a detailed understanding of a property
Ease of sharing a digital twin using hyperlinks on all listing pages and real estate marketing materials Unique viewing permissions make it easy to share models across your business
A wealth of camera options that helps capture and showcase professional 4K property photos
Pricing: Matterport’s Pro and Business plan is the most popular option, at just $69/month — though there’s also a free plan for those looking to get their feet wet with a virtual walkthrough marketing strategy.
What it does: This easy-to-use online video creator helps you create video tours of your properties in minutes.
Drag and drop features help you add detail to your video presentations
AI-powered tools help you transform blog posts and Zoom recordings into engaging video clips
Hundreds of templates simplify the video creation process
Pricing: Casual video makers can get started for free — but their Professional Plan will run you $149/month.
What it does: VisualStager’s realistic 3D staging tools help you turn vacant properties into furnished finished products in a matter of clicks.
Just upload a photo and get started in minutes
Works right in your browser so you don’t have to download or install software
Their pay-as-you-go pricing model is simple and low-commitment
Pricing: You can start by staging one photo for just $15, or stage 100 photos for $699. For more on their pricing plan, check out their detailed pricing table.
What it does: Canva is an all-in-one graphic design platform to help you make visually rich designs for social media.
A simple interface that doesn’t require artistic expertise
Thousands of templates that help you make something beautiful in minutes
Easily share, download, and schedule your designs to get them out in the world
Pricing: Their three pricing tiers range from free to $119/year to $149/year.
You don’t want to invest in marketing efforts that don’t work. That’s why analytics software helps you get a sense of performance so you can do more of what works and less of what doesn’t.
20. Google Analytics
What it does: Google is a leader in the analytics world, helping you uncover deep performance data about your real estate marketing plan.
Machine learning gives you predictive insights about the actions users will take on your landing pages
Integrates with other Google products so that you can quickly turn your insights into better marketing
Monetization reports give you a clear sense of the value certain ad content is generating
Pricing: Their paid plan is $150,000 per year, though they also offer a free plan if you want to get familiar with the product.
21. Facebook Insights
What it does: Facebook is still a major player when it comes to real estate advertising, and Facebook Insights help you optimize your real estate marketing strategy on the site.
The Key Metrics Graph gives you a broad overview of marketing performance, all on one easy-to-understand graph
External Referrers help you understand where users are coming from as they visit your site
“Minutes Viewed” stats can help you figure out just how much people are watching your video tours on Facebook
Pricing: Facebook Insights is free to get started, but also offers enterprise plans starting at $100/month.
What it does: Funnel claims they cut out “the boring stuff” so you can get right down to the nitty-gritty analytics and improve your marketing.
Easily share data with other team members to collaborate seamlessly
Connect data from over 500 platforms, such as Facebook Ads or LinkedIn
Securely store all your raw data, so that it’s backed up
Pricing: They have three subscription tiers at $399/month, $999/month, or $1999/month.
REAL ESTATE MARKETING TOOLS FAQS
Which are the most effective real estate marketing tools?
In real estate, the best marketing tools enrich your content on a visual level. That’s why more real estate agents are investing in tools like Matterport that help them affordably build dynamic visual experiences of properties.
What is the best type of marketing for real estate?
Home buyers want information. After all, they’re on the verge of making one of the biggest investments of their lives. That’s why a real estate marketing tool that helps customers understand a property on a deeper level will drive engagement and speed up sales cycles.
How much does it cost to use a real estate marketing tool?
Real estate marketing tools vary in price, with some marketing software costing thousands per month and others coming entirely free. Don’t just blindly buy every tool and hope for the best. With a clear marketing plan, you can pick and choose which tools meet your budget.