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What is a digital twin?

A digital twin is a digital copy of a real-world place or object. Artificial intelligence and machine learning technologies enable the creation of digital twins, which are dimensionally accurate 3D digital models that can be updated quickly to reflect changes with its physical counterpart.

The value of digital twins

A Matterport digital twin is the most accurate virtual 3D model of a real place - whether it be a room, an entire building, or an outdoor space. Digital twins enable industries like real estate, hospitality, construction, and insurance to simplify how they work and connect with customers and vendors.

Detailed view of 712 Gallon Tank equipment specs
Capture and test processes and ideas with full visual context

The accuracy of Matterport digital twins makes our 3D models particularly handy for Building Information Modelling (BIM) in architecture, engineering, and construction.

Digital twins can store essential information about building plans, exact measurements, and the status of specific projects that enable stakeholders to collaborate from design plans through project completion.

Find out more about how Matterport integrates with Autodesk 360 BIM software

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Document interactions and collaborate efficiently with teams

Insurance and restoration industries benefit from the ability of digital twins to capture and store visual data, as well as store notes relevant to the claim and policy.

Digital twins can be used as an accurate simulation of the physical space for collaboration and visualization of potential solutions.

Marker in a model points to a bed, "Custom Motorized 10 Food With Bed"
Invite prospects to your space and fast-track sales

Immersive virtual experiences created with Matterport offer realistic tours of sites for people considering a purchase or rental.

This easy first step simplifies the client engagement process for real estate sales, hotels, museums, and many other event venues.

See how the Travel & Hospitality industry uses Matterport

A powerful suite of features.

Transform how you market and manage your properties with Matterport’s digital twin platform.

Improve viewer engagement by crafting a story about your space.

Dollhouse Views Google Street View Guided Tours Tags


Google Street



Collaborate, plan and share more easily with your team, vendors or customers.

Measurement Mode Views Notes




Select add-ons designed for for industry professionals.

Schematic Floor Plans BIM E57

floor plans



Access enterprise grade security and advanced admin features for teams of all sizes.

Enterprise Security Management and Permissions Private Model Embed


Management &

Private Model

See how our customers have used Matterport digital twins

How does Matterport create digital twins?

At the heart of Matterport’s digital twin software is Cortex AI. A deep learning neural network, Cortex AI creates 3D digital twins and automates many of the 3D customization steps.

3D Reconstruction
The precision of Cortex AI

When you make a scan with your camera or phone using Matterport’s Capture app, Cortex takes all the visual and spatial data you’ve captured and turns it into an amazing 3D model. It delivers a perfect digital twin of the physical space you scanned.

Cortex is a deep learning neural network trained on millions of scans of real-world spaces. This ensures that every Matterport 3D model is a consistently accurate, high-quality digital twin across a range of building configurations and environments.

Learn more about Cortex AI

Automates processes
Simplicity through automation

Cortex automates many steps in the model creation process, including blurring faces as needed, choosing the best images from your scans, creating accurate measurements, and identifying different objects within your scans.

Once you’ve finished scanning, Cortex allows you to sit back and wait for your completed 3D model to render.

Make a digital twin today

Get an overview of Matterport subscription plan options

See how easy it is to get started with Matterport

Learn more about Active vs. Archived 3D models