Not so long ago, marketing a property meant putting up a “For Sale” sign in the yard and placing a listing in big printed books that were updated weekly. All too often, real estate agents would go to show a property only to find it was no longer available.
Today, everything is instant, and marketing properties are an entirely new animal. Technology has enabled real estate professionals to update property listings online in real time, and buyers and sellers can quickly find these listings with a simple Internet search. Listings now provide a wealth of information about a property, including 3D virtual tours, photos, videos and much more – all readily available at clients’ fingertips.
Husband and wife team, Jay and Carissa Acker, are founders of Real Estate by Design (REBD) in Dallas-Fort Worth and San Antonio,.Texas. Committed to providing a superior client experience through innovative technology and marketing, they turned to Matterport to add immersive 3D virtual tours to their listings.
Not only can prospects explore properties from anywhere, anytime, but Matterport 3D tours enable clients to understand the flow of a space from room to room that photos simply cannot capture. Also, REBD can track the results of each listing, including the number of views a 3D tour has received and how many times it has been favorited or shared.
It was an instant game changer for the team, making REBD stand out from the competition. The team started winning more listings from clients who were impressed by the 3D tours, showcasing their innovative approach using technology to market properties.
“We saw results instantly within the first six months we tracked it. We saw our average days on market drop from 30 to 21 days. And our average sales price to list price jumped from about 93% to about 97% in that first six month window,” says Jay. “We started to see people jumping at us to come out and do a listing presentation for them based on what they're seeing -- and a big part of that's Matterport.
Even when doing in-person showings, Jack uses his iPad to pull up 3D tours of other properties a client might be interested in. Then, clients can explore those properties right then and there with the 3D tour, enabling a new level of customer experience and allowing him to further showcase his extensive market knowledge.
“The conversation just goes a different direction from there. And at that moment, I know it's my listing to lose. We were on average selling about six of our listings per year sight unseen, typically to out-of-state buyers.”
Jack, Carissa and their team of agents at REBD have saved countless hours showing homes. With Matterport 3D tours, clients can explore many different homes, get the information they need and determine if a home is suitable before taking the time to see it in person. And, when clients want to see a home they have already walked through with a 3D tour, REBD can close the sale that much faster.
“Matterport is just one of those arrows we pull out of the quiver that's been incredibly impactful, very cost effective, and the results are proven.”
ABOUT KELLER WILLIAMS REAL ESTATE BY DESIGN
Real Estate by Design (REBD), part of the Keller Williams family, is Greater San Antonio's most innovative real estate team that has consistently remained in the top 1% of all Realtors in Texas and have also received accolades including D Magazine Top Realtors, Wall Street Journal Real Trends Top 250, and NAHREP Top 15.
Residential and Commercial Real Estate