How To Use Property Intelligence To Boost Real Estate Sales

When you’re selling homes, information about the property plays a major role in connecting with the right prospects. Building a strong property listing package allows you to inform buyers about the property improve the purchase and sales process for all parties involved. This article will explain how property intelligence helps you build a strong property listing package, and how it can support and enhance your real estate business. 

What is property intelligence?

Property intelligence is the use of technology to collect and utilize a wide variety of spatial data points on a property. This includes data on:

• Basic property info: Lot and building square footage, permit history, weather events and related risks, property attributes,  and occupancy history.

• Sales data: Previous sales, changes in value, and historical tax data.

• The neighborhood: Area crime stats, businesses in the area, school information, walkability, and more.

On top of the above areas, property intelligence can include visual data as well, including digital twins, aerial drone shots, and videos to give prospective home buyers a clear idea of a property listing and provide context before an in-person visit. 

How real estate professionals can use property intelligence

Gathering data and using it to the fullest are two major challenges for real estate professionals. Because property intelligence makes it easier to aggregate data, there are a number of ways real estate professionals can use property intelligence.

Access MLS-ready property information

Getting your properties listed within an MLS is necessary and often a huge benefit, as it allows you to compete with other agencies, regardless of your size. And, more importantly, it helps you sell properties faster. But, getting all the right listing information into the MLS is often a bottleneck as it is time consuming and tedious. 

By partnering with those who serve MLSs, Matterport allows instant auto-fill of property data from property intelligence into MLSs. Matterport’s first such partnership, with FBS, a leading innovator in MLS technology, enables users to upload their Matterport digital twins, auto-fill any dimensional data from those twins, and have dimensional accurate room data uploaded for the MLS with a single click.

All of this ensures you're using accurate information, and saves you precious time.

Automatically create instant and accurate measurements

Using modern property intelligence tools, like Matterport digital twins, you can quickly obtain accurate room dimensions. You can even benefit from automatic labeling of common rooms through Matterport Property intelligence.

Not only will this save you time, it will guarantee you're using accurate measurements and labels on every listing, every time.

Easily see and edit the layout of your spaces

Property intelligence isn't just helpful for existing spaces, it also allows you to more easily alter plans for future sites.

For instance, Matterport Property Layout uses your digital twin scan to create a visual of the home. From there, it's automatically updated in the Property Report, which provides a print-ready floor plan of the space.

Using this view, you can share spaces with potential buyers, or easily partner with designers and builders to envision a new property.

Defurnish your listing instantly

Allow customers to experience any space as a blank canvas. With one-click defurnish, you can instantly create a 3D walkthrough that reveals a property’s underlying potential. Thanks to the power of property intelligence, there’s no need to spend the time, money, or effort to manually clean, stage, or digitally alter it.

Impactful content that writes itself

Take the work out of word-smithing while super-charging your listing description. Now all Matterport subscribers have the option to automatically generate property descriptions based on intrinsic data captured in each digital twin. Enhance your connection with potential buyers by seamlessly integrating this description into an MLS listing or sharing it on social media to effectively market your property. 

With the ability to tailor output by length and tone, automatically-generated property descriptions deliver a compelling, comprehensive overview of each space with the click of a button.

Add branding and contact info 

Property intelligence brings branding and marketing benefits as well

Using modern property intelligence technology, Matterport allows you to add your branding and contact info directly into a listing and virtual tour. For example, the Business Card feature allows your clients to quickly contact you, even if they're in the middle of a virtual tour of a home.

Support decision making

Lastly, the wealth of actionable insights provided by aggregated datasets, allows both you and prospective buyers to have more-informed decision making.

With accurate information accessible in one place, buyers can make a truly-informed decision. This also enables you to be a better agent, speaking truthfully to the strengths of the house—all backed by accurate data collected via property intelligence.

The benefits of property intelligence for real estate 

Property intelligence platforms are twofold with the benefits they bring to the table. While many elements of property intelligence result in a better experience for future homeowners and those listing their property, it also boasts a number of benefits for real estate.

First-in-class property marketing

When it comes to effective property marketing, you need more than flashy photographs and visuals. Access to accurate, up-to-date data can help you deliver first-in-class property marketing like never before.

For instance, if a property boasts an especially walkable neighborhood, you can easily collect this data and lean on it.

Cost-effective collaboration

Because property intelligence allows you to easily aggregate and review historical sales data and pricing information, it allows you to effectively value a home. On top of this, access to such comprehensive data makes it easier for you to collaborate, both with the client and any outside contractors.

For instance, if you’re staging a home, you can quickly send complete layout and spatial data to the team.

Property conditions documentation 

Accurate documentation of property conditions is crucial, for both showing prospective buyers the condition of the house and for appraisers as well. While an appraiser will tour the house in-person during their assessment, being able to provide accurate property conditions up front can go a long way.

By providing accurate info right out of the gate, pulled from the digital twin and any previous notes on roof condition or foundation work and so on, you can give the appraiser a better understanding of any pre-existing issues with the home, and again, ultimately get a more accurate valuation of the home.

Lastly, being able to use property intelligence for accurate condition assessments allows for a better customer experience. You can go beyond most real estate agencies and help property owners by providing complete conditions documentation complete with visuals, allowing them to get the best insurance premiums possible. Learn more about Matterport’s latest property intelligence features here.