How Will Generative AI Shape Interior Design in 2025 (& Beyond)

Generative AI is making waves in virtually every industry. It’s allowing marketers to quickly generate entire campaign ideas, speeding up the graphic design process, and even making inroads in healthcare. Now, generative AI for interior design is here, and it’s paving the way for a whole new design landscape.

First, let’s take a look at how generative AI is used in interior design. Then, we can examine how it supports current interior design efforts, and how you can integrate this emergent tech into your own design workflows.

How is generative AI used in interior design?

Generative AI is relatively new, only blowing up in the past year or so. But, this doesn’t mean GenAI isn’t already used in interior design. In fact, at Matterport, we’re already using it in what we call our 3 Pillars of Generative AI.

1. Reconstructing spaces virtually

Generative AI — along with a deep neural network that combines computer vision, advanced image processing, and deep learning — comes together in Matterport’s Cortex AI.

Using Cortex AI, it’s possible to fully automate the 3D reconstruction of any physical captured space. This makes it possible for anyone, regardless of technical or design prowess, to capture a 3D scan of a physical space.

With access to this kind of quick, automated scanning, interior designers can make small tweaks to a layout and then capture an up-to-date scan in no time.

2. Gaining a better understanding of 3D spatial data

Generative AI is also making it easier to interpret 3D spatial data. For instance, Matterport's Property Intelligence platform is capable of transforming spatial data into usable information and automated insights.

When a space is scanned, Property Intelligence can automatically, and accurately, calculate the square footage and ceiling height of the space.

Property Intelligence - automatic room measurements

On top of this, Property Intelligence is capable of automatically identifying common rooms and areas based on the objects in them. This allows interior designers to redo a space, even changing how a room is used, and then have it accurately scanned and labeled by Property Intelligence.

3. Synthesizing existing inputs to reimagine spaces

Advancements in generative AI are making it possible to take digital twins and 3d models even further. While digital twins have remarkable accuracy, they've historically struggled in the flexibility department. This has limited their functionality where interior spaces and design are concerned.

Now, you can use generative AI to dynamically redesign a scanned space by directly manipulating the 3D digital twin. This enables interior designers to obtain an accurate scan, and then quickly reimagine it as something new while still maintaining accurate measurements.

RRE Dollhouse - classic

Generative AI isn’t a far-off pipe dream. It’s here, and it’s already supporting the interior design process via very real benefits.

4. Improved and efficient collaboration

Collaboration is critical to the success of interior design, especially when you're working with distributed teams or handling multiple design projects at once.

With generative AI, you can quickly generate more lifelike 3D renderings of spaces. From there, you share these digital twins with colleagues and collaborate in a faster manner.

Keep in mind you can even use generative AI to redesign real spaces in 3D. This makes it possible for one designer to tweak something, share it with another, get feedback, and so on.

5. Visualization in different styles

Visualization is everything in interior design. With AI-generated digital twins, you can quickly change the appearance of a real-world scan and imagine numerous interior design styles in the blink of an eye.

For example, say you have a 3D output of a facility you’re renovating. With Matterport, you could change the colors of the walls and furniture, remove furniture entirely, and anything in between. This gives you the ability to quickly imagine numerous design options, explore new design inspirations, and ultimately deliver the best design possible. And, all in near real-time.

With the ability to visualize any room type in different styles, with photorealistic detail, you can push your creativity to new limits, and save time manually altering a photo or scan to capture a new style.

6. Improved layout planning

GenAI is allowing for more accurate, detail-rich scans. This makes it possible to deliver improved, equally-accurate plans.

For example, with Matterport Property Intelligence, you can quickly obtain room dimensions and height with your scans. This level of detail carries over to layout planning, as you can base your plans on actual dimensions and not estimations.

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With improved layout planning, you can deliver plans that will require fewer tweaks when applied to the real world.

7. More efficient design creation

Generative AI interior design tools open the door to more efficient design creation in general. This is possible for a number of reasons.

  • More accurate planning means more accurate design and fewer changes.

  • The ability to make 3D renders faster means more efficient collaboration.

  • Automatic measurements and quick visualization changes save time and money.

  • Immersive 3D renders give clients a better look at spaces and can reduce changes.

Simply put: Generative AI can help your team focus more on creativity and delivering what the client wants, while spending less time on the mundane.

8. Lower design costs

Design costs can quickly snowball. Extensive client feedback, repeated rounds of revisions, issues translating design to build, and the design process itself can all eat into time and inflate cost.

Generative AI can help you reduce interior design costs, thanks to the improved accuracy in designs, better planning, less time spent on manual space mapping, and more. With the enhanced collaborative tools Matterport provides, like quick online access to digital twins and Matterport Notes, you can work with your team wherever they are and drive down design costs even further.

Improve your interior design process with Matterport's generative AI features

Generative AI may sound like it’s from the future, something that’s not quite ready for primetime. But, when it comes to interior design, generative AI is here and making a difference across numerous use cases. And Matterport can help you get started.

Matterport offers a number of solutions that are strengthened by generative AI, each one playing a pivotal role in your interior design processes.

Digital twins provide spatial context

With Matterport digital twins, you can quickly scan real spaces and create a 3D recreation. From there, you can offer clients virtual tours, collaborate across teams in the same shared space, and even use generative AI to tweak the room’s appearance or remove furniture.

The Matterport digital twin platform is versatile and compatible with your own smartphone, or any number of our cameras. This enables anyone to take part in the capture process, meaning your designers can get scans more quickly than before.

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Bayer, one of the leading pharmaceutical companies in the world, partnered with Matterport to create digital twins. This helped them save 75% on project planning, and has opened the door to future growth.

Virtual staging allows different perspectives

Because Matterport uses generative AI and advanced machine learning, you can obtain accurate scans with up-to-date dimensions. From there, you can hop into your digital twin and start virtually staging the area, moving furniture and imagining the space in a whole new light.

Advanced virtual staging allows you to give clients and prospective buyers a virtual look at a real space, showcasing the best features of the property while presenting it in a way that makes it look lived in.

On top of this, virtual staging can save you and your team the time and resources it takes to travel to a space and actually stage it. 

VRPM, a UK-based visualization firm, uses Matterport for visual staging. With this feature, they can help customers see past an empty space, and instead visualize what it would look like with their equipment or furniture in it. With Matterport's 99% accurate scans and data, they can now confidently display a variety of spaces and better serve their commercial and real estate clients.

Virtual staging is just one example of how AI is revolutionizing property sales and marketing. Explore more ways AI is shaping the real estate industry.

Automated measurements and property layout 

A great interior design is only great if it’s applicable to the real world. With Matterport Property Intelligence, you can leverage powerful AI to get automated measurements and property layout details from your scans.

With these automated measurements and layouts, you can ensure your designs are based on accurate data and, in turn, accurate themselves. You can even manipulate layouts once you’ve scanned a space, receiving automated dimension reports as you work.

Virtual defurnishing helps potential buyers envision their new space

The new Matterport virtual defurnishing feature makes it possible to truly reimagine a space. After scanning a space and creating a digital twin, you can use Matterport defurnishing to remove any or all furniture from the area.

Once you’ve defurnished an area, you can showcase the size of the empty space, or refurnish it with new virtual items. This makes it possible to tailor a digital twin to each client, emphasizing the size of a space or the potential of the area when it’s filled with real-world equipment or furniture.

Whether you’re building from scratch, renovating spaces, or doing both, Matterport’s generative AI-powered tools can help you take your interior designs to a whole new level. And, at scale. Let your team’s creativity shine and see what Matterport can do for you.

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