Case Study

THE CHALLENGE

Differentiating at mid-market pricepoints

Cressy and Everett Real Estate’s typical listing is a 3,000 sq ft home priced at below $125,000. John De Souza, President of Cressy & Everett, saw a huge opportunity in Matterport 3D tours to help his agents win more listings, but was unsure of how to leverage it to improve the current ROI of his marketing.

- A low % of high-end listings may not justify high-end marketing spend

- Unsure of workflow process and ease of use

- Required strategy to incorporate into existing marketing strategy

THE SOLUTION

Streamline processes to keep costs low, adoption high

Cressy & Everett use free online tools from Google to manage the Matterport 3D process.

Management uses Google Calendar to schedule appointments with agents and the camera operator and uses a Google Form to collect information about the listing to include with the 3D model.

z The camera operator is a 22 year old contractor with no previous photography experience.

THE RESULTS

10k increase is monthly web traffic, improved marketing performance across all channels

Cressy & Everett uses a unique style of cross-selling to improve the ROI of their marketing. By leveraging Matterport tours on their website and in social media, they are able to drive additional engagement from online visitors. They also leverage Matterport’s proprietary Dollhouse view in print publications to highlight their tech-enabled services.

Matterport is also fully integrated with their online app, driving additional in-app engagement with clients.

This has resulted in 10k monthly visits to Matterport tours on their website, with 10% of his listings being captured in immersive 3D. His agents are able to use this statistic to prove they are more capable of marketing and selling homes than their competitors.

“Our agents are winning more listings because of Matterport.”

John De Souza
President, Cressy & Everett

Cressy & Everett

About

Cressy & Everett is a regional, full-service real estate firm serving South Bend, Mishawaka, Elkhart and Goshen, Indiana, and Southwestern Michigan. They help their agents compete for more listings by establishing themselves as the leading brand with the most innovative real estate marketing in the area - including producing their own TV show and mobile app.

10k

monthly visits to Matterport “open houses”

#1

brokerage in market

Locations

9 offices spanning Indiana

KEY STATS

190 agents managing 950 active listings

Typical price-point is sub-$125,000

3000 sq ft median home size

“We always say the first showing is happening online. Matterport is really the only product that exists today that enables visitors to really control their experience with a property online and understand how it flows before they even visit. ”

John De Souza
President, Cressy & Everett

“Having Matterport sends a clear message to our clients, to our agents, and to the industry that we are different. 360 panos or other services don’t even compare.”

John De Souza
President, Cressy & Everett

“Our agents are winning more listings because of Matterport.”

John De Souza
President, Cressy & Everett