New to the schematic floor plan ordering form? If so, this is the guide for you. I cover every detail in the form including some you may not know existed.
You can find the support article here.
If you run into any issues with ordering your plan or how your plan turned out, please reach out to the support department at [email protected].
SUNNYVALE, Calif., -- Matterport, Inc. (Nasdaq: MTTR), today announced that it is partnering with Equinox Technologies, a distributor of global technologies and Managed Security Services to offer Matterport’s digital twin platform to Government, Enterprise and SMB customers out of its offices in the United Arab Emirates, India, Oman, Saudi Arabia, and South Africa.
Equinox has more than 20 years of experience delivering projects & services globally in the cybersecurity, cloud computing, software engineering, geospatial, IT operations, and information security domains. With an active partner network of more than 60 leading IT organizations providing compliance and advisory services for the largest technology and cloud providers in the world, Equinox has built a reputation as a trusted Value-Added Distributor and Managed Security Services Provider to the Middle East, Africa and Asia-Pacific regions.
According to a report by CBRE, the value of real estate projects planned or underway in the Gulf Cooperation Council in 2023 stands at $1.36 trillion1. With a qualified and highly driven in-house team of development and design engineers with specialties in LIDAR (laser imaging, detection, and ranging), CAD, BIM and cloud services, Equinox will support Matterport’s expansions in the rapidly growing regions, recommending Matterport’s digital twin platform for facility management, progress monitoring, and property marketing solutions in support of its client’s digital transformation efforts.
“Matterport will help strengthen our geospatial and digital twin offerings to our clients in every part of the region,” said Jeevan NV, CEO, Equinox Technologies. “We are confident that our local presence and project expertise will provide Matterport increased market reach, delivering to our clients the precision and quality of Matterport’s digital twins, with the customer service they’ve come to expect from Equinox.”
“The Middle East and Africa are experiencing rapid urbanization, with outsized demand for innovative architectural solutions that include some of the world’s most bold and iconic construction and real estate projects,” said Jay Remley, Chief Revenue Officer, Matterport. “Partnering with Equinox will provide Matterport with a greenfield opportunity to capture the largely untapped market for 3D capture and digital twins in the region.”
More than 25% of the Fortune 1000 are turning to Matterport to remotely manage, monitor and market their facilities and properties across the globe. To learn more about Matterport’s solutions for any stage of the building lifecycle, visit: https://matterport.com/enterprise.
About Matterport
Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking digital twin platform turns buildings into data to make every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal, and marketing. Learn more at matterport.com and browse the gallery of digital twins.
©2023 Matterport, Inc. All rights reserved. Matterport is a registered trademark and the Matterport logo is a trademark of Matterport, Inc. All other marks are the property of their respective owners.
Media Contact:
[email protected]
Investor Contact:
[email protected]
About Equinox Technologies
Equinox Technologies, a Middle East, United Arab Emirates based firm with a team of experts in multiple domains including Digital Twins, Secure Solutions and Managed Services focuses on the latest cutting-edge technology consultancy and service delivery. With an active IT and Engineering Division, Equinox delivers projects in Geospatial, Cybersecurity, Cloud Computing, Software Engineering, and Information Security solutions. Equinox experts have built a reputation as trusted Value-Added Distributors and Managed Security Services providers (MSSP) across the MEA & APAC regions with clients from multiple industry verticals.
Having its state-of-the-art Training centers, SOC operations, Development, Design Team, and local presence across the region, the team executes successful projects delivering value by way of implementation, integration, and 24/7 post-sales support through its certified experts. Equinox's digital services department with an in-house team of development, design engineers and coding experts delivers projects to the market on 3D Rendering, BIM Modelling, VR/AR, Hologram, and Metaverse projects.
For more on Equinox, please visit www.equinoxcyber.com.
Forward-Looking Statements
This document contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding the benefits about the relationship with Equinox, the services offered by Matterport, Inc. (“Matterport”) and the markets in which Matterport operates, business strategies, debt levels, industry environment, potential growth opportunities, the effects of regulations and Matterport’s projected future results. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “forecast,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions (including the negative versions of such words or expressions).
Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this document, including the expected benefits of Matterport’s partnership with Equinox Technologies, Matterport’s ability to implement business plans, forecasts, and other expectations in the industry in which Matterport competes, and identify and realize additional opportunities. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in documents filed by Matterport from time to time with the U.S. Securities and Exchange Commission (the “SEC”). These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Matterport assumes no obligation and, except as required by law, does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Matterport does not give any assurance that it will achieve its expectations.
Sunnyvale, CA -- Matterport, Inc. (Nasdaq: MTTR), today announced Genesis, a new initiative that aims to deliver generative AI across its digital twin platform for customers looking to bolster the efficiency and profitability of their property portfolios worldwide.
Genesis combines Matterport’s stable of deep learning and computer vision innovations including Cortex AI and Property Intelligence, with generative AI to deliver a new generation of digital twins. They will be dynamic in nature: interiors easily removed, redesigned, and presented in dimensionally accurate 3D. New design concepts, operational layouts, and other space utilization requirements will be quickly evaluated and customized for buildings of any size, residential or commercial. The project builds upon Matterport’s decade-long expertise in artificial intelligence and its market-leading 3D spatial data library of more than 30 billion square feet of digitized physical space, to help customers market, manage, and reimagine every type of property across the built world– automatically.
“Matterport has been at the forefront of the digital transformation of the built world for more than a decade, fueled by our early advances in artificial intelligence,” said RJ Pittman, Chairman and CEO of Matterport. “Genesis is the continuation of that strategy to help Matterport and its partners create transformational digital experiences for properties and improve operations in buildings worldwide.”
Genesis (patent pending) will incorporate generative AI across our digital twin platform to dramatically improve operating efficiency and the decision-making process in the property sector. The project will combine Matterport’s valuable property insights with the ability to automatically enhance the design, layout, and utility of a property in dimensionally accurate, photorealistic 3D. Use cases include:
“Matterport is highly focused on delivering advanced AI capabilities across the digital twin platform to unlock new capabilities and upend how we manage property and space in the built world. This will greatly simplify property marketing, space planning, construction, property management and maintenance for all of our customers, old and new,” Pittman added.
Matterport has been steadily expanding its AI-first strategy with Cortex AI and Property Intelligence, and the company plans to integrate Genesis innovations across its digital twin platform with early releases expected before the end of 2023. Embracing innovation and customer value through Genesis, Matterport will continue to develop powerful AI to digitize the built world, while helping customers realize new property value for the more than 30 billion square feet of physical space the company has digitized worldwide and counting.
About Matterport
Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking digital twin platform turns buildings into data to make every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at Matterport.com and visit our Discover page to browse a collection of digital twins captured by our customers
©2023 Matterport, Inc. All rights reserved. Matterport is a registered trademark and the Matterport logo is a trademark of Matterport, Inc. All other marks are the property of their respective owners. Patents pending on Genesis and use cases.
Forward Looking Statements
This document contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding the products and services offered by Matterport, Inc. (“Matterport”), artificial intelligence capabilities, potential growth opportunities, and Matterport’s projected future results. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “expected,” “intend,” “strategy,” “future,” “forecast,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions (including the negative versions of such words or expressions).
Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this document, including the expected benefits of Matterport’s partnerships and Matterport’s ability to implement new artificial intelligence initiatives, business plans, forecasts, and other expectations in the industry in which Matterport competes, and identify and realize additional opportunities. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in documents filed by Matterport from time to time with the U.S. Securities and Exchange Commission (the “SEC”). These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Matterport assumes no obligation and, except as required by law, does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Matterport does not give any assurance that it will achieve its expectations.
SUNNYVALE, CA — Matterport, Inc. (Nasdaq: MTTR) released insights from a global survey of consumer homebuyer trends that found digital twins, when used to create 3D virtual tours, are increasingly effective for driving home sales. For sellers facing headwinds against rising interest rates creating buyers with reduced spending power, leading to potential price reductions, 3D virtual tours can provide listings with outsized exposure to drive buyer interest. For agents who are competing to win new listings, digital twins are a powerful marketing and service offering to win new clients.
Digital twins are particularly influential in the US as buyers are willing to move farther distances due to the flexibility of remote work. The survey, conducted by OnePoll in June 2022*, found 33% of US buyers in the past two years bought their property sight unseen, and 62% of buyers said virtual tools would be important for future purchases. Over 35% of buyers chose to move because they needed more home office space for remote work, and 34% of buyers in the past two years relocated over 50 miles, making a 3D virtual tour the most practical solution for efficiently touring multiple homes from afar.
“While the pandemic created an acute need to showcase properties remotely, buyers have found they actually prefer Matterport’s 3D virtual tours over visiting a bunch of properties in-person. They’re easy to navigate, available 24/7, and provide buyers with an accurate depiction of a home’s overall look, feel and layout,” said Bernard Nguyen, Senior Director of Business Strategy, Residential Real Estate at Matterport. “Agents are leveraging our digital twins to drive much needed exposure to listings, even reaching buyers who don’t live locally, to expand their buyer pool to sell homes.”
Additional US highlights from the survey:
*Research was conducted in June 2022 by OnePoll and surveyed 1,000 residents in each country including the US, UK, Germany, and France. The survey polled 500 residents in Japan, Singapore and Australia. Survey respondents purchased a property within the past four years. More information, visit our blog: https://matterport.com/blog/matterport-releases-survey-results-us-residential-real-estate-buying-trends
Agents interested in using digital twins for their listings can visit: https://matterport.com/industries/real-estate/virtual-tours
About Matterport
Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make nearly every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at Matterport.com and visit our Discover page to browse a collection of digital twins captured by our customers
©2022 Matterport, Inc. All rights reserved. Matterport is a registered trademark and the Matterport logo is a trademark of Matterport, Inc. All other marks are the property of their respective owners.
Media Contact:
[email protected]
Investor Contact:
[email protected]
Forward-Looking Statements
This document contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding the benefits of the business combination, the services offered by Matterport, Inc. (“Matterport”) and the markets in which Matterport operates, business strategies, debt levels, industry environment, potential growth opportunities, the effects of regulations and Matterport’s projected future results. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “forecast,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions (including the negative versions of such words or expressions).
Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this document, including Matterport’s ability to implement business plans, forecasts, and other expectations in the industry in which Matterport competes, and identify and realize additional opportunities. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in documents filed by Matterport from time to time with the U.S. Securities and Exchange Commission (the “SEC”). These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Matterport assumes no obligation and, except as required by law, does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Matterport does not give any assurance that it will achieve its expectations.
SUNNYVALE, CA — Matterport, Inc. (Nasdaq: MTTR), today announced Digital Pro, an all-in-one marketing solution for real estate agents, available now in the United States. Digital Pro combines the innovation of Matterport’s 3D digital twin technology with integrated marketing and content production services to create the industry’s most affordable, comprehensive marketing package to help real estate professionals win more listings and sell homes faster. With a single appointment, Matterport will produce professional-grade HDR photos, a 2D floor plan, 3D tour, and a preview video for customers, all delivered within 1-2 business days at a low flat rate.
According to a recent trends report by the National Association of REALTORS® Research Group, 67% percent of home buyers consider floor plans useful in a listing. Another poll found 89% consider 3D Virtual Tours as important to the buying process. With Digital Pro, real estate professionals can produce all of the media assets needed to market, sell and promote their properties through a single partner. By offering a full suite of visual marketing tools in a simple package, agents can focus more on winning listings and selling homes faster, raising the bar for what buyers and sellers can expect from a home listing.
The innovation behind Digital Pro is Matterport’s state-of-the-art digital twins, which create the most accurate and immersive virtual homebuying experience on the market. Capturing each space in 4K 3D, a single digital twin can produce a floor plan, 3D virtual tour, and any number of HDR photos for every room, from any angle, at any time. With Digital Pro, any real estate professional can harness the power of digital twins in their marketing toolkit, allowing them to market more properties, more efficiently, and more easily, to the most interested buyers.
“Digital Pro addresses an important unmet need for our customers to make our industry-leading digital twin technology more affordable and accessible to every property listing. Digital Pro marks an important first step in realizing that vision,” said RJ Pittman, Chairman and CEO of Matterport. “Matterport is now your convenient, one-stop shop for all property marketing needs with a state of the art solution for every type of property that’s just a click away.”
“Our mission has always been to provide services that empower real estate professionals to offer a smoother buying and selling experience,” said Brian Balduf, Vice President, Services, Matterport. “Matterport is often thought of as a premium service most suited for commercial spaces or luxury listings. With Digital Pro, we’ve packaged the value that sellers and agents have come to expect from Matterport in a low cost offering fit for most listings.”
The Digital Pro package includes:
To learn more about Matterport’s Digital Pro offering, visit: http://www.matterport.com/digital-pro.
About Matterport
Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at Matterport.com and visit our Discover page to browse a collection of digital twins captured by our customers.
©2023 Matterport, Inc. All rights reserved. Matterport is a registered trademark and the Matterport logo is a trademark of Matterport, Inc. All other marks are the property of their respective owners.
Matterport Media Contact:
Steve Lombardi
VP, Communications and Business Affairs
[email protected]
Matterport Investor Contact:
Mike Knapp
VP, Investor Relations
[email protected]
The residential real estate industry moves quickly. In certain markets, a property might get snatched up in a matter of hours. Then — before you know it — the market fluctuates and new challenges emerge. It takes a combination of market savvy, perseverance, and good timing to succeed!
Thankfully, a wide range of digital tools are available to help you improve your residential real estate marketing strategy. Each year, new technologies emerge that help real estate agents level up their marketing plan and speed up sales cycles.
In this article, we’ll explore some of the different strategies real estate professionals are leveraging to generate sales. We’ll also highlight the emergence of 3D immersive experiences through digital twins in the residential real estate industry — and explore how savvy real estate professionals are using Matterport’s 3D scanning technology to give potential prospects accurate representations of the property the are interested in.
In just the past two years, the residential real estate industry has undergone massive changes. With the normalization of remote work and communication, potential buyers now have a wealth of virtual avenues to vet properties during the buying process, especially if an open house is far away or scheduled at an inconvenient time. Having the right digital marketing materials can give your listing an advantage over others.
As a result, versatile digital marketing tools are no longer “nice to have” — they’re now a necessity for any modern real estate business. Below we’ll outline some of the dynamic digital channels available to real estate professionals, as well as some traditional channels that still offer value.
The most used advertising channel for residential real estate is online marketplaces. Using MLS, realtors can feature available properties for sale or lease on multiple customer-facing marketplaces. Popular online marketplaces for real essate include Zillow, Redfin, Trulia, and Realtor.com.
The ability to view multiple property listings online enables potential buyers to gather as much information about a potential property as possible before making the decision to take the next step. This means that having the right digital marketing collateral on these real estate websites can lead to connecting with qualified buyers and shortening the sales cycle.
Social media offers a wide range of benefits for real estate agents. First of all, social media is affordable. Placing a listing on Facebook Marketplace or talking up a property on Instagram is entirely free. Plus, just about everyone is on social media these days, particularly young people who might be looking to rent or buy their first home.
But the fact that everyone is on social media is a blessing and a curse. After all, it isn’t easy to stand out when so many folks are trying to make their voices heard on social media. That’s why many real estate agents pay for sponsored posts (e.g. Facebook Ads) to help get listings in front of their target audience.
Paid search is a crucial way real estate agents get relevant listings in front of the right audience. For a fee, brokerages can get their listings placed higher in search engine results. This can pay major dividends for brands that want to be the go-to option in certain markets.
Many real estate brands boost their search engine placement through organic search. Without paying for advertising, they create SEO-rich digital content. With the right keywords and relevant information, search algorithms place this content higher in search results.
Email marketing might not feel as fresh as social media, but it’s still a valuable channel for real estate advertising. The average user gets quite a bit of email in a given day, so it’s important to enrich your content if you want to stand out. For instance, some realtors create email newsletters full of important market insights in order to establish themselves as thought leaders, in addition to promoting their listings — which can win more clients.
While it might feel a bit quaint these days, it’s always nice to see physical advertising that feels relevant and engaging. That’s why many real estate agents still invest in outdoor advertising, like billboards, subway ads, or park bench ads. Just make sure these ads include your contact information so that potential clients can reach out.
Television is still a great way to reach clients in your local market. While it’s one of the more expensive and time-intensive options, it can also have a massive payoff in terms of name recognition. Just keep in mind broadcast television tends to reach an older audience, so this isn’t the best channel if you’re looking to reach first-time home buyers or renters.
No, print is not dead — it’s just a bit less widespread than it might have been twenty years ago. While this shouldn’t be the first place you look to buy ads (and certainly should not be the only place you look), print advertising can be effective when placed in a prestigious publication, giving your brand an air of legitimacy.
Standing out in the competitive, digital world of 21st-century real estate takes some thought. With so many ad solutions at your disposal, it can be difficult to figure out which real estate marketing tools to prioritize and which ones to ignore. Below are seven strategies for modern real estate advertising that work:
Creating great visual marketing assets is hugely important in real estate. After all, buying a new home is a big investment — so people certainly won’t make a decision based on blurry, poorly composed photos. It’s no wonder many real estate firms work with professional photographers to get beautiful photos. Understanding the importance of top quality visual content, Matterport provides 4K photos with each digital twin that can be easily downloaded and shared on different property listing websites.
All that said, 2D imagery has started to take a backseat to rich 3D visuals. According to a study from Apartments.com, 3D virtual tours are 300% more engaging than 2D imagery. So while great photos are important, you’ll want to take your marketing to the next level with virtual tours that offer the closest viewing experience to actually visiting a finished property.
In the past couple years, 3D virtual tours have exploded onto the scene and look to be a transformative technology for the real estate market. Matterport has made it easier than ever to create better virtual tours with digital twin technology for real estate.
Embedding a virtual tour into your real estate listing can enrich your marketing content and engage prospects. According to internal data, people are 95% more likely to call about a property that features a 3D tour. Plus It can act as a 24/7 open house for potential buyers, engaging folks who might be far away or who don’t have time to visit the in-person open house.
Matterport’s digital twins also offer some key advantages over traditional video tours:
Real estate is more competitive than ever — so it’s no longer enough to make a few sponsored posts on Instagram and call it a day. Now it’s imperative to use multiple channels, creating a dynamic marketing mix that moves customers through the funnel and nurtures relationships.
For instance, maybe you use an ad campaign on social media for lead generation, hoping to get potential clients onto your email list. Once they’re on your email list, potential buyers will receive a steady stream of listings with immersive 3D tours straight to their inbox. Then you round out your marketing with some valuable, keyword-driven thought leadership on your website to boost your organic SEO.
When potential clients search, say, “best brokerages in Scottsdale AZ,” you want to make sure your Scottsdale-based brokerage is one of the first options they see. But how? One of the most popular methods is “pay-per-click” advertising where you pay to place your brand higher in search results. Or you can make the most of organic search by creating valuable SEO-driven content that search algorithms favor.
The best marketing mixes are diverse and versatile. Some channels, like social media, are good for short-form, visual content. Meanwhile, email can work well with more long-form thought leadership content. The best real estate marketing strategies offer a mix, reaching a variety of demographics and keeping users engaged the whole way.
Return on investment is key when building out a real estate advertising strategy. For every channel that you use, be sure to include a step to glean performance insights in the short-, medium- and long-term. You can even run A/B tests for each advertising campaign to see which channels convert best for your market — then optimize your ad mix to meet your objectives.
In the fast-paced world of real estate, it can be tempting to use every digital tool available, spend like crazy, and hope for the best. But as we’ve discussed, strategy is key. Below are some of the do’s and don’ts when it comes to smart, effective real estate marketing:
The vast majority of clients are found online these days. If you aren’t working each day to improve your real estate brand’s online presence, you’re falling behind.
Potential buyers want useful information when browsing homes — not blurry images. Using powerful cameras to build immersive 3D virtual tours is one of the cornerstones of modern advertising for real estate agents.
There is a lot of great real estate marketing content out there online. You should familiarize yourself with different strategies and explore different types of ad copy. And if you see something you like, don’t be afraid to put your own spin on it.
Every real estate brand is different. Just following the crowd and doing what everything else is doing won’t work. After all, real estate is very location-specific. What works in one market may not work in yours.
When it comes to old-school marketing strategies, you can’t go wrong creating beautiful business cards packed with valuable information.
People usually don’t want to read a wall of text. Packing your ads with long testimonials and extraneous information will cause customers to tune out. Remember: a picture is worth a thousand words, so opting for visuals over lengthy copy is the best approach.
Referrals lie at the heart of a successful real estate business. While you can spend all your time working on online marketing, a client will never forget great service. Listening to clients’ needs and responding promptly and respectfully is the best way to retain business and ensure they spread the word.
When you’re trying to sell a home, you need to hold an open house. Just remember that open houses can get expensive, between transporting agents to properties and offering food and drink to incentivize visitors. New digital options like 3D virtual tours have made multiple open houses less essential than they once were.
Digitally scanning properties with Matterport is transforming real estate marketing. With a digital scan of your property, you have a 24/7 open house that potential buyers can view on demand. Plus you have that scan forever — so if tenants move out after a year, you can use that scan again for future deals.
Getting started is simple. Whether you’re using the phone in your pocket, one of Matterport’s Pro2 3D cameras, or hiring professionals through Matterport’s Capture Services, you can quickly capture 3D images of your property. After you’ve edited your scans and made them customer-ready, you can start sharing them directly with clients or embed them in your online listings.
Teams across the real estate industry are already using Matterport to improve engagement, boost brand awareness, shorten the sales cycle, and close more deals:
We’ve given you plenty of real estate marketing ideas. Are you ready to create engaging, effective real estate marketing with digital twin technology? Get started today by downloading the Matterport app.
Creating visually rich marketing content is the best strategy for modern real estate advertising. 3D virtual tours with Matterport have made this easier than ever, helping teams quickly scan their properties and share them with leads.
The four P’s of real estate marketing are 1) property, 2) place, 3) price, 4) promotion. This alliterative marketing mix reminds us that you close sales by understanding your property, pricing it correctly, placing ads strategically, then promoting the property effectively.
Attracting real estate clients takes just four words: great content, effective channels. You first want to create beautiful listings packed with valuable information and immersive 3D virtual tours. Then you want to place these in the right channels, such as popular listing sites like Zillow or on heavily trafficked social media sites.
We’re excited to announce the launch of Digital Pro, our brand-new real estate marketing solution. Offering a full suite of professional media in one simple package, Digital Pro raises the bar for what agents can offer buyers and sellers.
Combining Matterport’s 3D digital twin technology with the recently acquired production services of VHT Studios, we’ve created an all-in-one marketing package. In a single appointment, Digital Pro provides a floor plan, Matterport 3D tour, preview video and 25+ professional-grade HDR photos. An innovative solution for an affordable price, Matterport delivers the complete package to clients within 1-2 business days for just $299 (in most markets), a value of over $500.
Why Digital Pro?
Listings won’t sell themselves anymore. With greater competition, fewer buyers, and rising costs, standing out has become critical. On top of this, buyers have come to expect more from their listings, with 89% of buyers considering 3D Virtual Tours as important to the buying process.
Digital Pro is your solution to the current market environment.
By leveraging Matterport’s state-of-the-art digital twins, you give potential buyers the most accurate, immersive, and informational viewing experience possible.
Digital Pro also creates more convenience for agents and sellers. Through the immersive 4K 3D capture, each digital twin is capable of producing HDR photos for any room, from any angle, eliminating the potential time and costs associated with re-shoots if additional photos are needed.
The Digital Pro package includes:
HDR Photos: We compose the most stunning views of all the major selling points in the property. 25+ Images are enhanced with editing techniques including green grass and blue skies on exterior images.
2D Floor Plan: Dimensionally accurate, easy to view floor plans present properties in a simple layout that helps illustrate flow. Each floor plan displays all room dimensions and square footage, eliminating the need for onsite measuring.
Matterport 3D Tour: An immersive 3D model enables prospective buyers to virtually tour the property from anywhere at any time, without ever having to leave the comfort of their own home.
Preview Video: A 10-15 second video that provides a quick view of the property, ideal for promoting listings on social media or in advertising.
To learn more about Matterport’s Digital Pro offering, visit: http://www.matterport.com/digital-pro.
Over the past few decades, the competitive world of real estate has undergone a digital transformation. Real estate professionals are leveraging technology to find clients, nurture relationships, and close deals. Digital twins, or virtual 3D models of physical space, are one of the more cutting-edge tools being used to amplify property marketing and shorten the sales cycle.
In this article, we’ll explore the many use cases for digital twins in real estate, as well as the benefits they offer. Then we’ll show you how to get started with digital twins in just a few steps — so that you too can reap the rewards of 3D virtual models.
A digital twin is an immersive 3D model of a physical space. Across residential and commercial real estate, teams are making the most of easy-to-use digital twin features to streamline lead generation, collaborate smoothly, and work more efficiently. All-in-one platforms like Matterport have made it easier than ever to get started creating your own digital twins for property marketing.
Digital twin technology has found a natural home in the real estate industry. Residential agents are using virtual models to promote listings and more easily find motivated buyers. Meanwhile, digital twins for commercial real estate are helping firms digitally scan their entire global portfolio of properties, facilitating best practices on both property marketing and management sides of the business.
Digital twins are changing how real estate agents showcase properties, enabling prospective buyers or lessees to view spaces anywhere, at any time. For instance, if a property is inaccessible due to construction or remote location, real estate agents simply share a link to a digital twin to let clients explore the space from the comfort of their own home.
In fact, digital twins enable prospects to explore properties on an even deeper level, revealing details that might not be evident during a quick in-person tour. Here are a few of the things digital twins can tell you about a space:
With a digital scan of the entire space or property, you can zoom out to Dollhouse View to see how all the rooms are arranged, then zoom in to take a virtual walkthrough of the space. You might rotate 360 degrees to take in the whole room, then use arrows to navigate down the hall and into the rest of the built environment. The listing agent can embed notes and tags throughout the virtual model, giving you deeper insights about appliance brands, room occupancies, or amenities. You can also measure walls or anything inside a digital twin with just a few clicks.
Heating and ventilation systems are complex to diagnose and maintain. Due to this, downtime can also be costly. That’s why digital twins help you get a deeper view of a property’s HVAC system. Digital twins also integrate with internet of things (IoT) sensors and other smart building tech to send you essential data about system performance — and even alert you when a system needs repairs.
Brokers and clients may want to evaluate accessibility of a property for sale or lease, be it commercial or residential real estate. Virtual replicas help realtors show prospects how they might navigate a space while using a wheelchair. You can also study the property for ramp access and elevators to make sure it’s ADA compliant.
Sustainability is top of mind for buyers and lessees in the real estate industry. Integrating your digital scans with sensor data can deliver you important metrics about energy consumption and greenhouse gas (GHG) emissions of a building. Advanced integrations help you even run simulations to see how certain renovations and upgrades could impact a property’s carbon footprint.
In the development space, agents and brokers are typically working with spaces that are still under construction. Matterport digital twins allow for insight into all stages of the development lifecycle by creating BIM files that can then be integrated with external modeling software to show you architects’ design models at any stage of the collaboration process and keep stakeholders updated on progress.
From brokers to property managers, many real estate stakeholders use digital twins in real estate to market and manage properties. Here are six key benefits of embracing digital twins in real estate:
Buying or leasing a property is always a big investment to consider, whether it is for residential or commercial purposes. Fortunately, digital twins improve the property buying and leasing experience by giving you a resource prospects can return to at any time. Think of it as a 24/7 open house. Missed the pattern on the kitchen backsplash? Just click the link to the virtual tour your agent sent you and you’ll be right back in that kitchen, zooming in on details.
Sellers and brokerage firms can spend thousands of dollars staging properties. Recent data shows that the typical cost of staging a 2,000 square foot space is $2,000-$4,000 a month. With virtual staging capabilities that come with a digital twin, you can reduce costs associated with physical staging and spend less time and money arranging multiple open houses. Because digital twins provide 24/7 virtual tour access and deep levels of detail about the space, they can also help you sell or lease your property more quickly, while reducing travel costs to and from the site — which means fewer resources being poured into drawn-out sales and leasing cycles.
Digital twins can accelerate the real estate sales process if included in your residential and commercial marketing mix. Instead of spending time and resources on repeated open houses or in-person walkthroughs, sellers use digital twins to promote their properties in an immersive, user-friendly way. According to data from Matterport, buyers are 95% more likely to call about properties that have a virtual tour. This is because prospects can get the info they need from a digital twin without interacting with a broker. Equipped with this information, prospects will be more likely to buy or lease a property when they do call for more information.
As a photorealistic, virtual representation of a real-world physical space, digital twins offer a wealth of visual and spatial data. Real estate investors and facilities managers appreciate having this “living record” of a property — when integrated with smart building technology, digital twins can monitor data across the property lifecycle and offer useful real-time data and notifications about predictive maintenance.
Digital twins simplify key property operations tasks in commercial real estate. With Matterport, operations professionals have 24/7 remote access to spaces, which means they no longer need to make repeated trips to take measurements, manage inventory, and conduct inspections. Digital twins also act as an immersive 24/7 virtual training space, where employees can learn logistics and how to navigate complex facilities.
It takes a village to sell or lease a property. Throughout the process, you need clear communication channels between buyers, sellers, brokers, building owners, construction teams, facility management professionals and so on. For a major property deal, it’s useful to have a digital twin as a central source of truth throughout the process and the ability to collaborate virtually with notes.
Ready to take your real estate workflow to the next level? There are two ways that you can easily do this depending on the scale of your property:
Matterport Capture Services can create scans for you. Our highly trained Certified Technicians can help you build and launch digital twins in as fast as 48 hours — so that you can spend less time scanning and more time marketing or managing your property.
Capture Services is available in hundreds of cities around the world and designed for teams of all sizes. No property is too large or complex for our experts, who have years of experience helping teams get up and running with digital twin technology.
1. Choose a camera: Matterport offers a diverse array of 360 cameras to scan your space. It’s also easy to create a virtual tour with just the phone in your pocket.
2. Choose a tripod and mount your camera. Matterport can work with many different types of tripods — just note that your tripod must be able to support up to 11 pounds. Matterport’s Axis motorized tripod is designed to fit your smartphone and help you work with speed and precision.
3. Prepare the area you want to scan. Remember you’re making a first impression to potential buyers or lessees, so make sure the space looks clean and ready to show off. An important point to note is that the scanning process happens in one take. This is why it is key to have everything in place before starting!
4. Put yourself in the visitor’s shoes for a minute. How would you navigate the space? Get a sense of the path one might take through a room and plan your scan accordingly. For instance, you might decide ahead of time you’re going to walk through the foyer into the main hallway of your apartment listing, then move into the kitchen for a full scan of the room.
5. Connect your camera to your mobile device. Your camera will need to communicate with the Matterport Capture App as you scan. On your mobile device, go to Settings > Wifi and look for the camera’s serial number as a network option. Once there’s a blue checkmark next to your camera’s serial number, your devices are communicating and you can now start scanning.
6. Scan the room: Using the path you determined in step 4, place your camera in the first position and start scanning, ensuring you have proper alignment as you go. (Keep in mind: If you’re scanning through doorways, do two scans: one just outside the doorway and one just inside the doorway. Doorways call for careful scanning from different vantage points in order to capture a seamless view.)
That’s all it takes to start creating digital twins for real estate. For more detail on scanning your own digital twins, check out the detailed video below:
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Once your scans are complete, you can have 24/7 access to digital twins of your properties. Sharing your digital twins with teammates and customers is simple. With just a few clicks, you can:
After your scan is uploaded, you can add enriching detail through notes and measurements. With guided tours and tags, you can turn your scans into rich customer experiences. Then edit and blur elements within your digital twin as needed to protect privacy and make it customer-ready.
Teams across the real estate industry are realizing the power of Matterport’s easy-to-use all-in-one-platform, packed with forward-thinking features. Here are a few examples of Matterport’s virtual models in action:
Want to learn more about how digital twins can transform your real estate business? Contact us today to see how creating 3D virtual models can help you rise to the top in this competitive industry.
A digital twin is a photorealistic, immersive virtual representation of a physical space, through which viewers can navigate as if they were visiting the property in person. Teams can create digital twins using 3D cameras, then quickly edit and share them.
In real estate, teams have found a variety of valuable use cases for digital twins. Most notably, they’re using digital twins to create 3D virtual tours, which allow potential buyers and lessees to experience a space on an immersive level.
Digital twins are similar to 3D models, but more interactive and detailed. Digital twins are photorealistic and leverage notes, tags, and measurements to lend viewers additional insight into the space. Digital twins can also integrate with IoT sensors to give you real-time data about a property.
3D Tour uses Matterport digital twins to capture some of the most incredible and inspiring spaces across the Middle East. When the opportunity arose to create a 3D virtual tour of the luxurious Contemporary Mansions in Dubai’s District 1, 3D Tour CEO Gleb Osipov couldn’t resist adding this project to an already impressive portfolio of luxury property digital twins.
We spoke to Gleb about the experience of creating this expansive virtual tour and how Matterport technology helps bring spaces to life through digital twins.
In modern realty, every company needs to have several iconic projects in their portfolio. We have done virtual tours for many projects around District 1. This exquisitely crafted mansion is one of the largest in Dubai and is situated in the very heart of the city at District 1. District 1, also known as Mohammed Bin Rashid Al Maktoum City, spreads across 1,100 acres of lush greenery and is centered on the magnificent world’s largest Crystal Lagoon with 100-acres of pure turquoise water in the middle of the desert. All of this is so inspiring, so we were delighted to capture this space from all points to provide the best impression to viewers from all over the world!
This exquisite mansion has everything you can imagine and may want in life. Its facilities range from private basement parking to a swimming pool, Jacuzzi, and even a fountain! Add to that the sauna, gym, eight bedrooms — each with private spacious bathrooms — as well as your own cinema, private elevator, lush landscaped garden, private BBQ area, and so much more. It’s like your perfect castle with amazing design and attention to every detail. You feel it while exploring this space and all the artful elements in it.
I want visitors to realize that they have an unprecedented opportunity to explore the best object they have ever seen during a private 3D tour and to take away many positive emotions. It’s not often that you have a chance to visit all the places of interest you want to see in such a megapolis as Dubai. That is why 3D virtual tours are a brilliant option for those travelers who want to be everywhere and to see everything in one week and then talk about their unique experiences on social media and on meetups with friends. The most valuable things in our lives are our time and our positive emotions now.
We quite often cooperate with the architecture and interior agencies. For them it is not just a virtual tour for pleasure, it‘s a useful tool which helps them get every angle of the space with accurate measurements for their work.
A few years ago, we did a digital twin for the LinkedIn office in the Middle East, located across two floors of a skyscraper. The client was very happy, because it made his work with the agency easier and he could explain what the company wanted to change in the office space. At the same time, the interior agency got all the measurements they needed to provide an accurate new design to the client. It was a win-win situation for everyone. The 3D tours are also very useful for any future client who might buy the same office, because we can deliver a digital twin with all the measurements in one click and they can start work easily.
We plan to capture the highest penthouse in the world: Crown of the Middle East. It is located on the 107th and 108th floors of Burj Khalifa, the tallest building in the world (829 meters). As far as we know, the penthouse is currently in a shell and core status, with 20,000 square feet of space and 360 panoramic windows. Therefore, it will be a very nice collaboration with the interior agency for us to create something from scratch. The client who pays US$28 million for the space can expect something extraordinary in terms of interior design. Thus, at the end we can get something before and after, which will be absolutely amazing.
I would love to say that Matterport’s state-of-the-art 3D technology gives us so many different opportunities and tools to observe our world, its countries and cities, and all the beautiful creations of human beings and nature from every angle. I hope we can use such technologies to enhance our lives and make our daily work easier, to enjoy our lives to the fullest and to experience as many positive and artful emotions as possible. Let’s live with open eyes and hearts
SUNNYVALE, CA — Matterport, Inc. (Nasdaq: MTTR), the leading spatial data company driving the digital transformation of the built world, today announced a partnership with North Carolina Regional MLS (NCRMLS), one of the largest and most recognized Multiple Listing Services in North Carolina. Through the partnership, NCRMLS will integrate the Matterport Digital Twin Platform with its new showing management system, BrokerBay. The collaboration enables Realtors served by the NCRMLS to host virtual tours and open houses, streamlining the homebuying process for Realtors, as well as their buyers and sellers.
“Adding a virtual tour feature is vital when working with remote buyers, who are able to prescreen a home’s look, feel, and layout.,” said Patrick LaJeunesse, Director of Marketing at NCRMLS. “Today’s homebuying experience has shifted, and we’re thrilled to be integrating Matterport’s Digital Twin Platform to enable Realtors to conduct more productive showings with qualified buyers.”The partnership between Matterport and NCRMLS is the industry’s first MLS Virtual Showing Service system.”
Realtors can schedule and invite clients to meet virtually within a property’s Matterport digital twin, live chat with clients from around the world, and conduct virtual open houses and walkthroughs. Matterport’s Digital Twin Platform powers 3D tours, room dimensions, and accurate floor plans that provides potential buyers with a clear understanding of a home’s space and allow Realtors to reach more out-of-town homebuyers who may not yet live in the local market. A recent study by Matterport surveyed U.S. homeowners who purchased their home in the last two years and found that 34 percent relocated more than 50 miles away from their previous residence.
As NCRMLS introduces the BrokerBay platform and its Matterport integration, the organization is offering training to its Realtors on how to capture a property’s digital twin by using the new NCRMLS directory of real estate photographers, and other do-it-yourself solutions like Matterport Axis™ - a low-cost motorized mount for smartphones that enables Realtors to publish virtual tours online in less than an hour. The convenient, hands-free tool is invaluable to Realtors in rural areas where professional photographers are not readily available, and to those with cost-sensitive property listings where professional photography is too expensive based on a listing’s commission. In addition, NCRMLS will provide education to its membership subscribers on the value of adopting Matterport virtual tours and floor plans to increase viewer traffic to properties for sale.
"NCRMLS recognized an evolving trend in the marketplace where today’s buyers desire a more immersive digital home shopping experience. They see the value and power that immersive, realistic, 3D virtual tours, what we call Digital Twins, can bring to real estate professionals and their clients,” said Bernard Nguyen, Senior Director of Business Strategy, Residential Real Estate at Matterport. “From Matterport Axis and our high-end Pro2 Camera to our Capture Services On-Demand solution, real estate professionals can select from a variety of 3D capture options based on their needs. All of these tools are helping more and more real estate professionals elevate the home transaction experience, enabling sellers and buyers to make more informed decisions.”
To learn more about how Matterport for real estate, visit matterport.com/real-estate
About Matterport
Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make nearly every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at Matterport.com and visit our Discover page to browse a collection of digital twins captured by our customers.
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Forward-Looking Statements
This document contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding the benefits of the business combination, the services offered by Matterport, Inc. (“Matterport”) and the markets in which Matterport operates, business strategies, debt levels, industry environment, potential growth opportunities, the effects of regulations and Matterport’s projected future results. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “forecast,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions (including the negative versions of such words or expressions).
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